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Luxury travel event

'XO Private brings the luxury travel world to London'

eTN  Jun 25, 2008

(Brussels, June 24, 2008) - XO Private brings together the 'crème de la crème' of luxury travel companies to meet with London's elite at Salon Privé London, which will take place at The Hurlingham Club from July 2nd-4th, 2008.

Salon Privé started out as being the ultimate Supercar event bringing together the most exclusive manufacturers of hand-built, high-performance sports cars worldwide and the affluent collectors who could afford them. Last year, the organizers added a unique Concours d'Elegance featuring a spectacular line-up of classic collector cars as well as a careful selection of high-profile luxury brands.

Now in its third year, Salon Privé has already become one of the most eagerly anticipated events on the English Social Calendar and it is not difficult to understand why:

The Supercars
As with the previous editions, Salon Privé 2008 will feature an elite group of super and prestige car manufacturers, all displaying their latest and most expensive models: e.g. Aston Martin, Bentley, Rolls-Royce, Bugatti, Spyker Cars, Koenigsegg, Lamborghini, Maybach, McLaren, Morgan, Porsche, Wiesmann, Gumpert, Fisker, Jaguar, Caparo and many more. Contrary to the international motorshows where these cars are kept at a serious distance, guests at Salon Privé are kindly invited to take place in all these exceptional cars.

The Concours d'Elégance
The Salon Privé Concours d'Elégance is, without any doubt, the largest and most exclusive of its kind in the United Kingdom. In total, 7 categories are represented by more than 60 of the world's rarest and most expensive Classic Super and Luxury Cars, the owners of which are specially invited to this glorious event. The Salon Privé Concours d'Elégance represents a timely return to what was previously, one of London's leading and most exclusive Social Summer events (formerly the Louis Vuitton Classic).

The Luxury Brands
Being such a prestigious event, Salon Privé has captured the attention of the luxury industry, who naturally see it as a unique opportunity to engage on a personal level with Salon Privé's high net worth guests. This year sees brands such as Audemars Piguet, Boodles, Holland & Holland, PrivatSea, Quintessentially, Riva Yachts, RM Auctions, Sotheby's Auctions, Ducati, Sotheby's International Realty, Bombardier, Buccellati, The Luxury Network, Sunseeker, Silvestris Aquamotive, and many others!

XO Private Luxury Travel Village
The presence of XO Private won't go unnoticed since 24 high-profile XO Private partners from all around the globe will be present at the show and will make up a truly spectacular XO Private Luxury Travel Village! Private yacht charter companies, private islands, wellness clinics, private game reserves, luxury boutique hotels, flying safaris, etc. are just some of the industry segments that will be represented. They include Anassa (Cyprus), Anahita World Sanctuary (Mauritius), Sha Wellness Clinic (Spain), Hotel Le Palais Prague (Czech Republic), Albergo della Regina Isabella (Italy), Villissima (Hong Kong), Fregate Island Private (Seychelles), TownHouse Galleria (Italy), Ajia Hotel (Turkey), Incoming Class (Spain), Sibuet Hotels (France), The World (Norway/USA), Beau-Rivage Palace (Switzerland), Royal Mougins Golf Resort (France), La Sivolière (France), Six Senses Resorts & Spas (Worldwide), Explora (Chile), Cousine Island (Seychelles), Le Taha'a Island Resort & Spa (French Polynesia), Le Guanahani & Spa (St. Barths), CC Africa (South Africa), Liveras Yachts (Monaco), Kivotos (Greece), Sultans of the Seas (Maldives), Elite Rent-a-Car (Switzerland), Soaring Safaris (Namibia) and XO Private, of course!

The Gala Evenings
Every evening a themed Gala is hosted at Salon Privé: a Motor Racing Legends Dinner, The Salon Privé Summer Ball in association with The Prince's Trust and the Concours d'Elégance Awards Dinner. This means over 600 VIP's every evening again and again. Numerous private banks, hedge funds, asset management companies, bespoke car manufacturers, family offices, prestigious concierge services and other elite companies have reserved private tables for their privileged guests to attend the event. This, of course, results in an elegant and most affluent clientele that is second to none.

The Venue
The Hurlingham Club is a spectacular venue that is regarded as one of the UK's most prestigious private member's clubs. Lying in almost hidden tranquility on the banks of the River Thames near central London, its stunning Georgian clubhouse sits proudly among 42 acres of stunning and graceful lawns that form the decor for Salon Privé. A “Garden Party” atmosphere infuses the event during the day, and in the evenings, the stunning grounds and exhibits are subtly lit, transforming the event into a magical spectacle. Salon Privé is one of only two daytime events per year, and the only evening event open to non-members at the Club, affording guests a unique experience and priceless backdrop to a stunning spectacle.

In addition new car launches, £1 million rings, exotic holiday auction prizes, ‘money can’t buy’ raffle prizes for the ladies, the Boodles ‘Best Dressed Lady Award’, daily barbecues and black tie dinners, casinos, celebrities and dancing all perfectly packaged to produce a unique event.

Tickets for the event can be ordered online on and when entering XO8 code when booking guests can enjoy a 10% discount with compliments of XO Private!

'XO Private brings the luxury travel world to London'

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