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Abu Dhabi, Fortaleza, Yerevan and Prague


Alitalia announces opening of four new routes

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Alitalia announces opening of four new routes
Alitalia CEO Andrea Ragnetti

By Mario Masciullo, eTN Italy | Nov 19, 2012

ITALY (eTN) - The launch of new flights being part of the strategy of the development and growth of the international and intercontinental network are a key part of the new Business Plan of the Alitalia Group. Tickets for the new Alitalia (AZ) flights from Rome Fiumicino (FCO) to the new international and intercontinental destinations: Abu Dhabi (UAE), Fortaleza (Brazil), Yerevan (Armenia), and Prague (Czech Republic) may already be purchased at the airlines’ website.

The flight to Abu Dhabi will start on December 1, with a frequency of four times a week, by the new A330 fleet with three new classes of travel: Classica-Economy, Classica Plus-Premium Economy - the new class of service dedicated to Economy travelers who want more comfort and privacy, and Magnifica-Business, with sofa beds and the latest generation of service level up.

The route to the United Arab Emirates enables travelers to reach tourist destinations in Australia, Thailand, Oman, Bahrai,n and South Africa in collaboration with Etihad Airways. YEREVAN, the new link between Rome and Yerevan, opens on December 11 with two weekly flights: departure from Rome- FCO airport on Tuesday and Friday.

Rome - Fortaleza will be active from January 14, 2013 on a twice weekly frequency by Boeing 777. Three classes of service will be provided: Magnifica (business), Classica Plus (premium economy), and e Classica (economy class). Fortaleza adds to the destinations of Sao Paulo (up to 9 weekly flights from Rome Fiumicino) and Rio de Janeiro (up to 6 flights per week). To celebrate the launch of the new air link Italy -Fortaleza, Alitalia is offering specially-priced fares. According to the number of flights, Alitalia is now ranked as the number one carrier between Italy and Brazil.

The new link of Rome-FCO - Prague will run from January 29, 2013 with a frequency of Tuesday and Saturday. The flight will be operated by an Airbus A320 or A321 aircraft, with two classes of service - Business and Economy.

New strategies directed to the customers
The present Alitalia Mille Miglia Program expires on December 31, 2012; miles accumulated within that date can be spent up to June 30, 2013. The new initiative of Alitalia will grant the Millemiglia members a facility: they can swap the accumulated miles into Millemiglia e-coupons valid for travel around the world by Alitalia. The e-coupons can be spent from January 1 to December 31, 2013.

And the executive staff involvement
Alitalia investing in their captains is one of the key paths of innovation and growth of the company, and the company does so with a management course held by Bocconi University with tutors directly in the offices of Alitalia.

Eight hundred Commanders of the Alitalia fleet will follow the courses, articulated in a day and divided into two sessions, until July 2013. The goal will be for them to understand the external environment in which the company's strategies take shape and familiarize them with the different business models. It is assumed that after the course, the Commanders of Alitalia, already recognized worldwide as the "Best Performers" for their technical expertise, will use their newly-acquired managerial skills to perform duty as protagonists of the company's business at 360 degrees, specifically aimed at customer service.



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