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"Six Continents" Multi-Media Campaign


Emirates launches their most adventurous ad campaign yet

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Jun 18, 2008

Emirates, the international airline based in Dubai, are set to launch their most adventurous advertising campaign yet, to be beamed to billions of people across the world.

Emirates has come a long way since its first flights from Dubai in 1985, a point reinforced by the latest ad campaign from the airline - the "Six Continents" multi-media campaign. The campaign will run in more than 50 countries on a variety of media including television, print media and the internet.

Not only reflecting Emirates' position as the only airline in the world offering non-stop services to six continents from its hub in Dubai, this latest ad campaign also reflects the various nationalities of its staff, with Emirates cabin crews collectively hailing from over 100 different nations.

The ambitious ad campaign was shot over 59 days on six continents, with the central theme being the joy of discovery through travel, as seen through Emirate's passengers' eyes as they journey across the carriers rapidly expanding route network.

Stephen Wheeler, senior vice president of advertising for Emirates, outlined Emirates advertising plans for the near future stating, "The media campaign airs throughout May and June in the run-up to the key summer trading period and will then be followed by campaigns promoting the A380, the dedicated Emirates' terminal at Dubai International and new services to California."

Mr. Wheeler also commented on the unprecedented levels of investment Emirates is putting into new products, routes and aircraft. He continued, "Healthy investment in our brand and products has always set Emirates apart from other airlines. This latest campaign brings together our strengths to show current and future customers what they can expect from us".

The brand new Emirates ad campaign can be viewed onboard the airline's ultra modern fleet of 116 wide-bodied aircraft via the award winning in flight entertainment system. The campaign can also be viewed on the Emirates YouTube channel, while Satellite and local TV stations including BBC World, CNN, Sky and the Discovery Channel are scheduled to showcase Emirates services throughout the Americas, Europe, the Middle East, Africa, Asia and Australasia.

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Emirates launches their most adventurous ad campaign yet
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