Rebranding existing spas
Centara opens new Cense by Spa Cenvaree value brand at 3 hotels
Centara Hotels & Resorts is rebranding three existing spas under its new Cense by Spa Cenvaree brand, which is now being rolled out at selected properties.
Rebranding of the spas at two of the properties, Centara Hotel Hat Yai and Away Suansawan Chiang Mai, which is part of the Centara Boutique Collection, has already been completed, while the third, at Centra Coconut Beach Resort Samui, will be completed by the end of November 2012.
Cense by Spa Cenvaree was launched earlier this year as a spa concept that focuses on essential treatments for guests who do not require full spa facilities.
“We are very excited to be moving into the operational stage of Cense by Spa Cenvaree,” said Ms. Elaine Chua, Group Director of Spa Operations at Centara Hotels & Resorts.
“We are tailoring this new value brand to specific markets, such as guests who do not have much time but still want to look and feel their best, and for those looking for affordable luxury.
“For our business partners in Thailand and our growing portfolio overseas, this also offers another spa option,” she added.
Cense by Spa Cenvaree at Centara Hotel Hat Yai features seven treatment rooms, while that at Away Suansawan Chiang Mai, Centara Boutique Collection has six treatment rooms, a herbal steam room, Jacuzzi, and sauna. The spa at Centra Coconut Beach Samui, which has only recently come under Centara management, will feature two couple rooms, a Thai massage room, and a foot massage pavilion.
All three feature the Cense by Spa Cenvaree core menu of spa treatments, which offers a selection of body massages, body scrubs, and facial therapies, ranging in duration from 45 to 90 minutes, together with a choice of packages that combine treatments and which are a maximum of 120 minutes in duration.
Ms. Chua says that Centara is now in the process of preparing the next three Cense by Spa Cenvaree spas, with Centara Hotel & Convention Centre Khon Kaen due to open later this year, and Centara Watergate Pavilion Hotel Bangkok and Centra Central Station Bangkok in 2013.
Centara Hotels & Resorts is Thailand's leading operator of hotels, with 38 deluxe and first-class properties covering all the major tourist destinations in the Kingdom. A further 18 resorts in the Maldives, Vietnam, Bali Indonesia, Sri Lanka, and Mauritius Indian Ocean, brings the present total to 56 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs.
Centara operates 24 branches of Spa Cenvaree, one of Thailand's most luxurious and innovative spa brands, together with its newly-launched value brand Cense by Spa Cenvaree, which provides core spa services for busy travelers. The company's Kids' Club is available at all the family-friendly resorts to ensure that the youngsters and teens are taken care of. Centara Hotels & Resorts also operates two state-of-the-art convention centers in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen.