Karisma Group forms sustainability culture
Four Karisma Hotel properties certified by Green Globe
LOS ANGELES, California - Green Globe announced certification of four Karisma Hotel properties: Azul Sensatori Resort in Puerto Morelos; El Dorado Maroma Resort, El Dorado Seaside Suites, and Hidden Beach Resort, in Playa Del Carmen, Mexico. The Karisma Group has taken significant steps to form their own sustainability culture among collaborators, guests, shareholders, and suppliers, allowing a more efficient use of all their natural, social, and cultural resources. Their dedication to create an eco-friendly environment has an impact on the entire local tourism sector in the area.
“To earn the prestigious Green Globe Certifications award with four of our properties at the Mayan Riviera is the greatest recognition of our commitment to innovation and continuous improvement of our internal processes,” said David Ortegon-Martinez, Corporate Sustainable Development Coordinator with the Karisma Group, “Some of our major achievements include an average reduction of 11% water consumption and 12% electrical energy consumption. All our certified properties use biodegradable cleaning products, and we could lower the use of laundry detergents by 32%. Our improved recycling processes resulted in an 8% increase in the income obtained from waste management, including more than 3,000 liters of used vegetable oil, which was processed and turned into biodiesel for a local authorized company. This step avoided the potential pollution of 30,000,000 liters of water and reduced the costs for processing that oil through our Water Treatment Plant.”
The Karisma properties implemented a Sustainable Management System (SMS) at the corporate level, establishing goals, indicators, activities, and control mechanisms to integrate sustainability principles into the hotel’s daily operation to increase awareness and responsibility. Furthermore, each property promotes an environment of respect and teamwork, and staff members benefit from a variety of workshops and training supporting the Mayan culture, gender equity, and human rights. In conjunction with local organizations, the company offers specialized lectures on reproductive health, disease detection (breast cancer, diabetes), while access to health centers is provided at a very low cost to team members and their families. Rotation of staff is far below the national and regional average.
Green Globe Certification’s CEO, Guido Bauer, commented, “We are very pleased to award the certification to the El Dorado Spa & Resorts and Azul Hotels by Karisma. Those properties show outstanding efforts in their commitment to protect the environment and contribution to the sustainable development at the Mayan Riviera. We are working with the other Karisma hotels to achieve the same recognition very soon.”
ABOUT KARISMA HOTELS AND RESORTS
Karisma Hotels and Resorts is a renowned leader in hospitality management, operating a premier collection of award-winning properties throughout the Riviera Maya, Mexico, where guests savor a gourmet-inclusive experience. Karisma’s portfolio includes the adults-only El Dorado Spa Resorts & Hotels, which cater to romance with jacuzzis in every suite; truly beachfront wedding chapels; Aguas del Amor – private outdoor showers; and the family-friendly Azul Hotels, offering extensive children’s programs through partnerships with Fisher-Price and My Gym Children’s Fitness Center. The Karisma group of hotels has received worldwide recognition for its creative approach to hospitality management and product innovations, including resorts with private swim-up and infinity balcony pool suites, beach butlers, beachfront sky massages, and experimental dining.
Contact: David Ortegon-Martinez, Corporate Sustainable Development Coordinator, El Dorado Spa Resorts & Hotels and Azul Hotels, Phone: +998 872 8030 Ext. 1387, Email email@example.com , www.karismahotels.com
ABOUT GREEN GLOBE CERTIFICATION
Green Globe Certification is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA, and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information, visit www.greenglobe.com .