strong purchasing power for IT&CM India
Newly-formed alliance attracts Indian tour operators
DELHI, India – IT&CM India organizer, TTG Events, and OTOAI have entered into a strategic partnership that is slated to further increase participation at the event by attracting Outbound Tour Operators Association of India (OTOAI) members, bona fide Indian buyers, to the event. With the objective of promoting India to the world and the world to India, IT&CM India targets equal the number of international and Indian buyers.
Under the terms of the partnership, TTG Events and OTOAI will share resources and expertise to raise awareness about this international event in India, as well as to enhance the quality and quantity of the domestic buyer registration. OTOAI is bringing in quality buyers from their member base across the country, thus providing the event’s exhibitors a pool of Indian buyers with strong purchasing power. OTOAI members account for 30 percent of all outbound business from India.
Formed in November 2011, OTOAI is an Indian, not-for-profit organization comprised of India’s outbound tour operators and travel agents. With a targeted membership base of over 2,000 members, and regional chapters around India, OTOAI is dedicated to developing and promoting the highest ethical and professional standards in the travel and tourism industry.
Said Mr. Vineet Gopal, Joint Secretary of OTOAI: “We maintain stringent criteria for active membership. Only organizations of a certain size and scale, with recommendations from overseas suppliers, as well as national tourism offices, can become members of OTOAI. In addition, active membership will be renewed after every 2 years, subject to the condition that the applicant completes 20 hours of training/attended seminars conducted by the National Tourism Boards.”
Currently, OTOAI has a membership base of about 130 reputable outbound tour operators including small- and mid-sized tour operators, tour operators with PAN India presence, and multinational tour operators. Some of the eligible buyers from OTOAI include Abercrombie & Kent India, TUI India, Kuoni India, Kesari Tours, Pearl Travels, and N Chirag Travels, among others.
Dove Travels and Vayu Seva Tours and Travels are among the confirmed OTOAI buyers who will be at the event. They will be joining close to 180 Indian and international buyers at the first IT&CM India MICE exhibition.