JetBlue Airways Introduces TrueBlue Mosaic
JetBlue takes loyalty to new heights
NEW YORK, N.Y. - JetBlue Airways today introduces TrueBlue Mosaic, an enhancement to the carrier's existing customer loyalty program that will add even more value for its most frequent flyers. Officially launching this fall 2012, TrueBlue Mosaic members will automatically receive:
Free second checked bag for everyone flying on the member's reservation
Free Even More™ Speed, providing expedited security at 36 airports for everyone flying on the member's reservation
Early boarding with early access to overhead bin space for everyone flying on the member's reservation
Ability to use TrueBlue points to purchase Even More™ Space seats for extra legroom
Access to a dedicated 24/7 customer service line
Three Bonus TrueBlue points per dollar spent for a total of nine points per dollar when booking on jetblue.com
Existing members of TrueBlue, JetBlue's loyalty program, will be automatically upgraded to TrueBlue Mosaic if they have earned 15,000 base flight points or completed 30 flight segments and have earned at least 12,000 base flight points in a calendar year. Current TrueBlue members eligible for TrueBlue Mosaic will be notified and automatically enrolled in the program this fall.
To celebrate the launch of Mosaic and show appreciation for its most frequent longstanding customers, JetBlue is rolling out a special introductory gift of six free Even More™ Space seats for TrueBlue members earning the Mosaic badge in 2012. Even More™ Space gives customers additional room to stretch out and relax, plus early boarding and early access to overhead bins.
"We've applied a fresh approach to member recognition with the introduction of TrueBlue Mosaic, offering those who fly with us the most increased ease of travel, while still maintaining excellence in product and service for all," said Dave Canty, JetBlue's director of loyalty marketing. "Whether traveling for business, pleasure, or anything in between, our new Mosaic members will receive more value, more services and even more extras; our way of saying 'thank you' for choosing to fly with us time and again."
Mosaic, named after one of JetBlue's acclaimed tailfin designs, is an apt choice for the new loyalty nomenclature and a departure from the existing, traditional tiered loyalty programs. Mosaic describes the way in which the airline views its diverse customer base, as people from all different walks of life and traveling for different reasons – business, vacation, visiting friends and family – with the opportunity for all to benefit in the same way when they book JetBlue as their airline of choice. TrueBlue Mosaic customers will receive all the great benefits that already come with flying JetBlue, including plenty of room to stretch out, free snacks, 140 channels of free entertainment programming, and the best service in class.
"The ability to skip the security line, check a second bag for free, earn extra bonus points on every dollar spent, or reach a dedicated customer service line, will save time for business travelers with tight schedules, reduce hassle for parents flying with kids, and put money back in everyone's wallets," Canty added.