Most Visited Hotel Site in Thailand
Centara website takes Truehits award for 4th consecutive year
Centara Hotels & Resorts has been presented for the fourth consecutive year with the “Most Visited Hotel Site in Thailand” award by web tracking organization Truehits.
Centara, Thailand’s leading hotel and resort management company, had previously collected the Truehits award in 2008, 2009, and 2010.
The award was presented at the 9th Truehits Web Awards 2011 ceremony held by the National Science and Technology Development Agency (NSTDA) at the Emerald Hotel in Bangkok and presided over by the Minister for Science and Technology, Dr. Plodprasop Suraswadi.
The Centara website was found to have the highest traffic rating in the Truehits hotels and resorts category with 1,331,566 page views during the 2011 assessment period.
“We are delighted to have been recognized in this way for the fourth consecutive year, and are especially pleased in that 2011 was the year in which we completely relaunched our corporate website to make it a far more interactive online presence and marketing tool,” said Chris Bailey, Senior Vice President for Sales and Marketing at Centara Hotels & Resorts.
“The number of our hotel properties in Thailand and overseas continues to grow, and we have five brands within the company, so our website is vital in providing information to online visitors, and defining what we have to offer,” he added.
Visits to Thai websites are monitored and analyzed by Truehits.net, the leading web statistic organization in Thailand, run by Internet Innovation Research Centre Co. Ltd., which is supported and budgeted by the Thai government.
The 9th Truehits Web Awards 2011 were presented to the top 10 most visited websites in Thailand, and to the top sites within specific categories, including hotels and resorts.
Centara Hotels & Resorts is Thailand's leading operator of hotels, with 38 deluxe and first-class properties covering all the major tourist destinations in the Kingdom. A further 17 resorts in the Maldives; Philippines; Vietnam; Bali, Indonesia; Sri Lanka; and Mauritius Indian Ocean brings the present total to 55 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs.
Centara operates 25 branches of Spa Cenvaree, one of Thailand's most luxurious and innovative spa brands, together with its newly-launched value brand Cense by Spa Cenvaree, which provides core spa services for busy travelers. The company's Kids' Club is available at all the family-friendly resorts to ensure that the youngsters and teens are taken care of. Centara Hotels & Resorts also operates two state-of-the-art convention centers in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen.