Leisure carrier Monarch launches its first TV campaign
LONDON, England - Monarch, the leading scheduled leisure airline, will launch its first TV campaign on 9th July encouraging customers to 'dust off their suitcases' whilst highlighting its array of scheduled cheap flights to destinations across Europe and the Mediterranean.
The 30 second advert for the airline created by creative innovation network, iris Worldwide, will air for three weeks from the 9th July with peak slots(i) around ITV's Coronation Street, Emmerdale and Superstar Auditions. The campaign will be supported through social media and press, digital, outdoor and online advertising.
The advert will increase awareness of Monarch Airline's product offering and its scheduled services to a total of 102 routes across Europe; including Croatia, Cyprus, Egypt, France, Germany, Gibraltar, Greece, Italy, Madeira, Portugal, Spain and Turkey.
The advertisements have been created with four regional variants to cover Yorkshire, Manchester and Central England targeting the airline's growing customer base within the Midlands and its respective airport bases (Birmingham, East Midlands, Leeds Bradford and Manchester.)
Kevin George, Managing Director of Monarch Airlines comments: "We are delighted to be launching our first ever television advertising campaign across the Midlands and North West regions. The campaign reflects our proposition offering our customers choice, value and great customer service. As the oldest airline within the UK still trading under its original name we have previously relied on PR, print and radio advertising to market our brand.
He continues: "As our extensive programme of scheduled destinations continues to evolve it is imperative that we highlight our offering through as many mediums available to us as possible."