Celebrating the Queen’s Diamond Jubilee
Biggest photo ever of Royal Family on the Thames
LONDON, UK - Sea Containers, by Blackfriars Bridge, was covered with a giant picture measuring 100 by 70 meters and weighing in at nearly two tons. The image was erected by a team of 8 people over 45 hours, with the final part being rigged up at 10:00 am this morning. It is due to remain in place until the end of June.
The chosen picture is one of the most memorable photographs ever taken of Queen Elizabeth II, Prince Philip, and their children. It was snapped by an unknown photographer during the Silver Jubilee in 1977.
Jonathan Ofer, Managing Director of The Deerbrook Group, which asset manages for the owner, Archlane Ltd., explained: "When this Silver Jubilee photo was taken 35 years ago, the South Bank was an unvisited stretch of the Thames - not the center of business, tourism, and culture that it is today.
"It is the owner's tribute for this very special occasion, when on Sunday, June 3, the Jubilee Flotilla passes by and the country celebrates 60 incredible years of everything that makes Britain great," Mr. Ofer said.
The enormous canvas serves a dual function, as it is also intended to hide redevelopment work taking place inside Sea Containers, while the building is being transformed into a luxury Mondrian hotel - the first to open in Europe - and state-of-the-art office space. The work is being carried out by Design Research Studio under the direction of Tom Dixon.
Tom Dixon said: "Behind this incredible wrap is a development project that will be complete by the end of 2013, when we reveal my first hotel, the Mondrian London, inspired by the maritime history of the building and the best of British and Americana design from the golden age of ocean travel.
"In addition to over half of the 360 rooms having river views, the hotel is to feature a rooftop bar, restaurants on the river walk, and a unique subterranean spa.
"The project will also provide 300,000 square feet of superb office space. This building sits on the apex of a bend in the Thames so the office space will have superb views spanning from the Houses of Parliament all the way to the Docklands.
"This project will add to the vibrancy of the South Bank that makes this area a haven for visitors and business people."