Airline Rebranding and rebuilding
Air Pacific to go back to former name of Fiji Airways
SUVA, Fiji – Since 2009, Air Pacific, its Chairman, CEO, and numerous staff, have worked to stabilize, rebuild, and improve the entire infrastructure of Fiji's national air carrier, Air Pacific. Along with these changes, the airline is rebranding itself with its former name from 1958 - Fiji Airways. The airline said this rebranding is more reflective of its dedication to the transport of travelers to and from Fiji. The official name change is projected to take place by June 2013.
Part of the airline’s enhancements include improving flight schedules and networks; investing in new aircraft and onboard products; enhancing the flying experience; and – most impressively – decreasing the operating loss that was handed down to current leadership by over FJD$88 million.
According to Air Pacific CEO Dave Pflieger, this announcement marks another important milestone among continuing efforts for the turnaround of Fiji's national carrier. Among these milestones are an increase in flights between Fiji and Sydney; partnerships with Singapore Airlines, Rolls Royce, Weber, and Panasonic to design three new Airbuses; a new airport lounge; and the modernization of the airline's products and services.
These positive changes spearheaded by Air Pacific have received great support from the Fijian government.
"This collaboration and vision sustains jobs, creates jobs, grows our economy, and positions Fiji as a destination for investors and holidaying," said Fijian Prime Minister Josaia Voreqe Bainimarama.
Pflieger said at the announcement: "Our airline is one of Fiji's largest companies, employing 800 people directly and an estimated 8,000 or so indirectly, and we fly in over 60 percent of all visitors who come to Fiji, so it only makes sense for us to embrace our uniquely Fijian culture and spirit [and] characteristics which have seen Fiji consistently recognized by consumers as one of the world's friendliest countries and no doubt helped us win a recent award as one of the top ten small airlines in the world."
Fiji's global recognition as a luxurious and friendly vacation destination is supported by the nation's outstanding hospitality industry; pristine environment; diverse tourism attractions; and, of course, its people.
Over the next 18 months, Air Pacific passengers can expect to see the official Fiji Airways logo and brand mark; photos of the new layout and interior design of aircraft carriers; marketplace displays of the brand; and, of course, the arrival of the new Airbuses.