Queensland launches shorter version of “best job” campaign
The "best job ever" ended up being a bit of a fizzer for British adventurer Ben Southall back in 2009, but now Tourism Queensland appears to be having another go.
In a shorter and hopefully sweeter version of the “best job” campaign, it has picked 10 bloggers from around the world to cuddle up to native animals and snorkel the Great Barrier Reef.
Tourism Queensland CEO Anthony Hayes said the group, who have a huge combined global readership of 2.5 million, will explore what Queensland has to offer from June 5-10.
“In between blogging training sessions with Darren, the 10 winners will have the chance to cuddle up to some of Tropical North Queensland’s native animals and taste local cuisine including fresh seafood from the Great Barrier Reef,” Mr Hayes said.
“They will also sail and snorkel the Reef; visit the World Heritage-listed Daintree Rainforest and explore the Mossman River with an Indigenous guide, to name a few experiences."
They were chosen from 767 bloggers who applied to visit Queensland and spend time with Australian blogger Darren Rowse.
“Darren put the call out three weeks ago, inviting fellow bloggers and global audiences to enter the competition by writing in 150 words why they would make the ideal ‘Queensland Blogger Correspondent’," he said.
“The result was incredible - bloggers from 53 different countries applied.”
Among them is Canadian blogger Rebecca Cooper from the website Simple as That, US blogger Elizabeth Hooper Alton from the website PolicyMic and Aussie blogger Chantelle Ellem “Fat Mum Slim”.
Mr Hayes said the aim of the campaign is to show the bloggers Queensland’s “unmatched world-class tourism experiences” and inspire them to promote Queensland on their blogs.
In 2009 Ben Southall inspired the jealousy of thousands the world over, was to "work" in the idyllic Whitsunday Islands for six months.
The 37-year-old beat 35,000 other applicants to set up camp on Hamilton Island in 2009. Which was great, except he worked non-stop, broke up with his girlfriend and encountered a poisonous jellyfish.