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E-tourism workshops designed to aid the sector’s recovery

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eTN  Jun 04, 2008

The Head of the European Union (EU) Delegation Mr. Eric Van der Linden officially opened the Tourism Trust Fund (TTF) funded E-Tourism workshops today.

The four-day workshops are designed to aid in the recovery of the sector with special focus on how technology can be used in recovery initiatives.

The EU Head praised TTF for focusing on E Tourism. “Without the move to online marketing, Kenya’s tourism sector will be severely hampered. We must all take note of the new channels and opportunities to communicate (about) our tourism product. If we lag behind in this area, other destinations will benefit at Kenya’s expense,” said Mr. Van der Linden.

The three-phase seminars will commence with a day-long practical workshop on management of information during crisis periods that will include a review of how information pertaining to tourism was managed during the recent period of insecurity following the elections.

The following three days will include separate training for individuals and organizations from the public and private sectors in online sales and marketing. The training will stress the importance of incorporating online elements into recovery strategies.

Dr Kagagi, the TTF CEO, also stressed the need for the tourism sector to embrace online and digital marketing. “We see that strategic investment in Information Technology and online marketing are a key ingredient to the recovery and the future sustainability of our sector. We, therefore, are pleased to hold these seminars here this week, with the support of the European Union.”

He went on to say, “We need to recognize the web as the predominant means of booking and selling travel and that in order to get our tourism back on track, online marketing will have to play a key role in regaining sustainable business,” said Dr Kagagi.

E-tourism workshops designed to aid the sector’s recovery

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