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Tourism Authority of Thailand


Amazing Thailand targets female travelers worldwide with the launch of its new online marketing campaign “Her Own Way: Thailand

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eTN  Jun 03, 2008

Tourism Authority of Thailand has advanced its online marketing campaign targeting women travelers worldwide with the "Her Own Way: Thailand - The Woman's Paradise" campaign at http://HerOwnWay/TourismThailand.org. The micro-site specializes in specific grouped female products with the intention of influencing more women travelers to choose Thailand as their holiday destination.

“Her Own Way: Thailand - The Woman’s Paradise” captures all the specific women’s products and requirements in Thailand, including golf, shopping, spa & beauty, accommodation with special facilities for women, and more. These travel products are brought together with the best exclusive deals customized only for the project. The exclusive deals are ensured to be the least expensive compared with any other promotions in the country. According to TAT, the targets are women travelers from Japan, Hong Kong, Singapore and the Middle East.

In addition, the mini site contains insightful information for women on selecting accommodation, where to shop, personal safety, and many other issues pertinent to helping female travelers to enjoy safe and cost effective stays in Thailand. Apart from that, there is an E-Game for female users with an exciting prize worth US$1,000.

Beyond the above, several e-marketing activities are carried out to emphasize and promote the campaign. The activities include banner advertisement and e-mail sponsorship with female community websites. An even more splendid activity is the database partnership with Thai Airways to launch exclusive deals through the airlines’ Royal Orchid Plus female members’ database.

TAT will be targeting one million impressions through the "Her Own Way" focused group marketing campaign, with the aim of attracting more women travelers to the Kingdom as well as designating Thailand as a top-of-mind destination for women travelers.

Amazing Thailand targets female travelers worldwide with the launch of its new online marketing campaign “Her Own Way: Thailand



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