NORTH AMERICA PROJECTED BOOKINGS TO THE UNITED STATES
2012 bookings to US projected to remain strong
According to the U.S. Department of Commerce sponsored Canada Travel Trade Barometer, a strong majority of tour operators surveyed (as of October 25 - December 9, 2011) projected higher bookings through the end of 2011. Just over eight out of 10 (82%) respondents projected bookings to be higher.
At the time of the survey, bookings to the United States from Canada were up four to nine percent year-over-year.
2012 bookings were also projected to remain strong by nearly all (91%) of the Canadian trade respondents.
The two top motivators for travel to the United States over the next six months were accommodation rates and the level of promotion by U.S. businesses and destinations.
All of the past entry and exit concerns have for the most part dissipated, and were rated as not having an impact on travel to the United States.
Challenges for increasing bookings focused on the global economy, an emerging concern for the Canadian economy, and the price of airfare.
Mexico Travel Trade Barometer: Respondents Projecting Increased Bookings through the First Quarter of 2012
According to the U.S. Department of Commerce sponsored Mexico Travel Trade Barometer, Mexican tour operators (78%) reported (as of October 25 - December 9, 2011) that fourth quarter 2011 bookings were projected to be higher. At the time of the survey, bookings were reported to be up one to three percent, on average, year over year.
The trade (86%) projected the growth pattern to continue into first quarter 2012, with bookings at the time of the survey up four to nine percent, on average, over first quarter 2011 bookings.
Over the next six months, accommodation rates are listed as the top motivator for travel to the United States. Other motivators include the economy in Mexico, the level of promotion by U.S. destinations and businesses, travel safety and the global economy (all tied).
In this survey session, airfare ranked as the top deterrent for travel to the United States. The stronger U.S. Dollar was apparent, as the exchange rate ranked second, which was followed by air capacity.