Guam participates in LA Travel and Adventure Show

TUMON, Guam – The Guam Visitors Bureau (GVB) attended the Los Angeles Travel & Adventure show in Long Beach, California, on January 14-15, 2012 to promote the tropical island destination of Guam.

TUMON, Guam – The Guam Visitors Bureau (GVB) attended the Los Angeles Travel & Adventure show in Long Beach, California, on January 14-15, 2012 to promote the tropical island destination of Guam.

The Los Angeles Travel & Adventure show is in its seventh year with a record attendance of 25,800 travel enthusiasts and travel trade professionals. It was the highest attended travel event in the United States. More than 2,700 travel experts manned the showโ€™s 400-plus exhibit booths. The Taiwan Tourism Bureau was the presenting sponsor, with GVB as supporting sponsor. The show had four stages.

Travel expert, Pauline Frommer, and Travel Channel hosts Andrew Zimmerman and Samantha Brown, charmed an over-capacity crowd eager to listen to their travel stories. Author Patricia Schultz discussed her now second edition, โ€œ1,000 Places To See Before you Die,โ€ and CBS News Travel Editor, Peter Greenberg, explained the โ€œNew Rules of Travelโ€ to the crowd.

This yearโ€™s newest stage had actor, author, and Emmy-award-winning television host, Mark DeCarlo, hosting the new Culinary Stage and the infamous Fiery Food Challenge.

The Global Beats Stage had cultural shows from various destinations, including a standing-room-only crowd for the Kutturan Chamorro Foundation dance and song performance. Guam natives living abroad gladly visited and volunteered at the GVB booth. A round-trip ticket donated by United Airlines was raffled off. Jean Fougner is the happy winner and is planning to visit Guam in March.

According to Unicomm, LLC, the showโ€™s organizers, this yearโ€™s show posted a 9,000-person increase in attendance over last year. The average household income of attendees was up 19 percent over the past yearโ€™s event, while the average age declined 5.7 years. The majority segment of attendees fell into the 35-55 peak earning years sector with over 48 percent of attendees earning in excess of US$100,000 Annual Household Income (AHI), according to the showโ€™s organizers.

PHOTO: Jean Fougner (center) won a round-trip ticket to Guam sponsored by United Airlines. The winner is pictured with Kutturan Chamorro Foundation dancers and GVB Marketing Officers, Felix Reyes and Dee Hernandez, at the Los Angeles Travel and Adventure Show 2012.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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