TUMON, Guam – Starting January 3, all EVA Airways flights from Taipei to Guam will be on Hello Kitty jets. In addition to carrying 57 extra passengers per flight, the jet will also be wrapped in Hello Kitty iconography, from wing to wing, cockpit to tail. These luxurious new aircraft are EVAโs A330-300s. Each one is configured with 30 seats in Premium Laurel Class and 279 seats in Economy Class.
Aside from Hello Kitty images on the planeโs exterior, guests will find the famous feline all over the aircraft, from seats and headrests to in-flight meals and flight attendant attire. These special โHello Kitty Around the Worldโ planes, launched to celebrate EVA Airwaysโ 20th anniversary, are new generation Hello Kitty aircraftโwith special upgrades including better entertainment systems and cabin seatsโand are also the last of the newly-launched planes completing EVAโs fleet.
Having just joined the Taipei-Guam flight market in June 2011, EVAโs decision to start the year by dedicating these special aircraft to the Taipei-Guam flight route signals the airlineโs further investment and expectations of the market, which has grown approximately 40 percent in the last fiscal year.
โWe are so excited to welcome Hello Kitty to Guam,โ said Guam Visitors Bureau General Manager Joann Camacho, โGuam truly has something to offer to everybodyโhuman or felineโand we trust she will help us reach our goal of continuing to broaden the Taiwan market by attracting a new demographic.โ
Looking forward, EVA Airways has expressed the goal of bringing 30,000 passengers from Taipei to Guam by the end of the 2012 calendar year. With Hello Kitty adding yet another unique element to Guamโs multi-faceted tourism offerings, this goal may not seem so lofty after all.
ABOUT EVA AIRWAYS HELLO KITTY JETS
Following the precedent established with EVAโs two first-generation Hello Kitty Jets, the airline is applying the irrepressible characterโs theme to the design of more than 100 in-flight service items. At check-in, passengers on these aircraft are greeted by Hello Kitty boarding passes and baggage stickers. Onboard, theyโll discover Hello Kitty headrest covers, tissue, paper cups, utensils, milk bottles, snacks, hand-washing liquid, hand lotion, meals, and ice cream. Flight attendants wear Hello Kitty aprons and special insignias on their uniforms. And at intervals, EVA will offer a series of limited-edition Hello Kitty duty-free products, enabling fans to acquire collectibles and enjoy happy journeys at the same time.