Australians, Canadians are the happiest customers in the world

LONDON, England - New Customer Satisfaction Index revealing most satisfied customers by country, based on 65 million consumers in 137 countries has been released.

Zendesk, the cloud-based help desk support platform, today released an early look at its new Customer Satisfaction Index, showing that UK customers are the fifth happiest globally and second European wide, with the service they receive, with an 83% satisfaction rating. The index measured customer happiness across 65 million consumers in 137 countries.

Zendesk creates the Customer Satisfaction Index by analysing data from 65 million customers via the Zendesk 'Customer Satisfaction Rating' feature.

Considering countries with high gross domestic product (GDP), Australians and Canadians share joint first place as the most satisfied customers in the world, coming in at a high 93%. This is followed by Germany at 88%, the United States at 87% and the UK finishing off the top five at 83%. From a European stand-point, the UK is second only to Germany in happy customers; Spain and Italy follow close to the UK at 81% each. France, however, trails behind, coming in bottom of the table at 57%.

Customer Satisfaction by Country

Customer
Country Satisfaction

Australia 93%
Canada 93%
Germany 88%
United States 87%
United Kingdom 83%
Spain 81%
Italy 81%
Russia 80%
Brazil 79%
India 70%
France 57%