New marketing via the Internet
Grenada tourism organizations bolster websites
ST. GEORGES, Grenada - The Grenada Board of Tourism (GBT) and the Grenada Hotel & Tourism Association (GHTA) have jointly launched a new, and improved, booking engine on their respective websites www.grenadagrenadines.com and www.gogrenada.gd which, it is expected, will bolster the island's tourism industry.
The implementation of Regatta allows hotels, villas, and other activity providers in Grenada to use the websites of the tourism board and hotel association to exhibit control as to exactly how they are promoted. It also comes with the capacity to attract a much higher volume of bookings through the various channels that are available.
"We have every intention of maintaining close relationships with our Online Travel Agency (OTA) partners, as well as our hotels," commented Simon Stiell, Director of Tourism for Grenada, "But we are seeing impressive results from other Caribbean destinations that have implemented Regatta, and this change in our online sales and marketing strategy makes perfect sense for us. Regatta's powerful booking engine and destination marketing expertise is an attractive combination for any destination."
Commenting on this development, Executive Director of the GHTA, Mrs. Pancy Cross noted that, "Our hotels are very excited about this project. Regatta has made itself very accessible, and we are pleased about having a partner that can finally help us reach consumers at a reasonable cost."
President of Regatta Travel Solutions Mr. Ashwin Kamlani stated: "There is much potential in Grenada where the tourism industry is hungry for growth and waiting to take advantage of all of the new marketing tactics that are available on the Internet. We are proud to have been chosen for this project."