Tourism targets China visitors
New tourism destination representatives for Guam Visitors Bureau
Dec 20, 2011
Ivy Alliance and AQ Communications are the Guam Visitors Bureau (GVB) tourism destination representatives in China. Ivy Alliance will work in partner-ship with AQ Communications Ltd., GVB’s Hong Kong and China representa-tive since 2004. AQ Communications will continue to provide media relations and event management execution, as well as daily administrative support in Guangzhou, Shanghai, and nearby provinces.
Ivy Alliance was founded in 2001 and has become China’s leading consult¬ing company with a focus on China outbound tourism research and mar¬keting. The managing director of Ivy Alliance, Dr. Wang Xinjun, is a former China National Tourism Administration (CNTA) official where he was responsible for drafting tourism laws and regula¬tions, supervising the tourism market, and assessing qualifications of Chinese outbound travel agencies and issuing licenses.
“GVB is proud to announce our part¬nership with Ivy Alliance and AQ Communications, both seasoned and respected tourism authorities,” said GVB General Manager Joann Camacho, “By leveraging the market know-how of AQ Communications and Ivy’s experienced relationships with the China govern-ment, Guam is in the best position possible to receive the influx of Chinese visitors we anticipate in 2012.”
According to GVB Marketing Manager Pilar Laguaña, Ivy Alliance has worked with AQ Communications for more than three years, as well as with GVB on IFCOT (International Forum on Chinese Outbound Tourism). The Beijing-based agency was a guest speaker and dele¬gate at the China Outbound Symposium on Guam held October 2010.
Ivy Alliance has strong personal and long-term relationships with the China government, PATA-China, and is able to assist in visa waiver and Guam tourism promotions. Ivy Alliance was appointed by China Travel Services Industry Association (CATS) and is supported by the China National Tourism Administration (CNTA) to compile quarterly and annual Chinese Outbound Tourism Statistics reports. Additionally, the agency overseas Quality Service Certification (QSC) for members of the travel trade.
As a GVB representative, Ivy Alliance will serve as a liaison with the China govern¬ment, airlines, and travel agents, as well as provide assistance on visa waiver initiatives.
Ivy Alliance and AQ Communications are poised to market Guam as the clos-est US destination from China with excellent brand-name shopping. The agencies will also continue to develop the wedding and honeymoon markets for affluent outbound China travelers, as well as promote Guam’s excellent resources for MICE and expat travel.
GVB and its China representatives have a target of 15,000 Chinese visitors in fiscal year 2012.
PHOTO (L-R): David Tang, Assistant Vice President, Ivy Alliance; Gina Kono, GVB Marketing Officer; Joann G. Camacho, GVB General Manager; Dr. Xinjun Wang, Managing Director, Ivy Alliance; Pilar Laguaña, GVB Marketing Manager; and Sherry Yang, Senior Project Assistant, Ivy Alliance