Claudia Sender takes on role of commercial and marketing VP
TAM Airlines restructures and appoints new Vice President
SAO PAULO, Brazil & LONDON, UK - TAM Airlines has appointed a new Commercial and Marketing Vice President. On December 15, Cláudia Sender will take up the position, with the remit to plan and define strategies that will consolidate the company’s market position and profitability, both in Brazil and abroad.
“We will give more focus to sales and marketing, speeding up business methods and improving our overall products. This will be one of Cláudia’s major challenges,” stated Líbano Barroso, TAM Airlines CEO.
In TAM’s new organizational structure, Sender will lead the commercial and marketing areas of the company. Klaus Kühnast will continue to lead the sales team in Brazil, while Manoela Amaro will continue to be the Marketing Director, both reporting to the new Vice President. The business units of TAM Cargo and TAM Vacations, whose boards are headed by Euzébio Angelotti Neto and SylvioFerraz, respectively, will continue to report to the CEO of the company.
Sender is a chemical engineer who graduated from the University of São Paulo (USP), and also has an MBA from the Harvard Business School. She most recently chaired the Marketing Vice Presidency of Whirlpool Brasil, a company where she has worked for the past six years, achieving impressive results.
Prior to joining Whirlpool, Sender worked at Bain & Company, a global management consulting firm, working on projects to elaborate and develop structural changes in network and fleet strategies, pricing, revenue management, sales and promotions actions, budget planning and management, and control processes for companies from different sectors, including TAM Airlines.
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Maybe she can refund me for my luggage that was lost by TAM for 42 days and which they admit happened and that it was their fault and then they refused to pay any compensation(although they are signatories of the Warsaw convention). Ok, in the spirit of complete disclosure, after I got a lawyer to contact them they did offer me 2 tickets, tourist, space available, valid for 90-days - even though I was traveling Business Class. After I turned that down they told me they could not help me and that I would have to bring suit against them in Brazil by a lawyer from the Brazilian BAR. I contacted a Brazilian lawyer (a friend now living in the US) who told me this is their tactic because - like me - most people just give up and they save the money. Nice planes but terrible service.
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