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"Let's Explore" Tourism Brand Unveiled

Zambia Tourism Board unveils new tourism brand

Nov 28, 2011

The Zambia Tourism Board has unveiled the new "Let's Explore" Tourism Brand at the World Travel Market (WTM) in London, United Kingdom.

Speaking at the launch event held at Excel-London, last evening, Zambia’s High Commissioner to Zambia Professor Royson Mukwena called upon the international community to embrace the new brand and spread the good news about Zambia’s unique tourism products.

Professor Mukwena said that Zambia is fast becoming a preferred destination for investment and holidays because of the peace and democracy that the country has continued to enjoy.

The High Commissioner said the recent peaceful elections in Zambia were a demonstration of Zambia’s maturing democracy and a model for Africa.

Professor Mukwena has also thanked the international community for choosing Zambia and Zimbabwe as Joint Hosts of the 2013 UNWTO General Assembly. He said the win was a sign of confidence in the two neighbouring nations’ capacity to host big events.

At the same event, Zimbabwe Minister of Tourism and Hospitality Industry engineer Walter Mzembi revealed that the Governments of Zimbabwe and Zambia, through their respective Presidents, had already endorsed the General Assembly.

Mr. Mzembi said the event, among other things will give Zambia and Zimbabwe who he described as twins, a chance to re-claim ownership of the Victoria Falls which he said was being hijacked by other countries.

The new brand unveiling which included a video presentation on Zambia’s major national Parks as well as Victoria Falls was conducted by ZTB Managing Director Mr. Felix Chaila and Director of Marketing, Mr. Evans Muhanga.

Among those who attended the launch were Zimbabwe Ambassador to the United Kingdom H.E. Gabriel Machinga, Sun International Marketing Director Ian Anderson, Meridian Club members, Africa Travel and Tourism Association members, RETOSA Representatives, Zambian WTM delegates, Zambian Embassy staff, the Zambian Community in the UK and Miss Zimbabwe 2011 Malaika Mashandu

Staged annually in London, the World Travel Market is the leading global event for the travel industry and attracts almost 48,000 senior travel industry professionals, Government Ministers and International Press.

The 2011 version runs from the 7th to the 11 of November at Excel Exhibition Center in London.

Zambia Tourism Board unveils new tourism brand
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