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Poised to increase its Thai customer base adds Thai for second new language in November

Nov 23, 2011

PHUKET, Thailand -, a global leader in online travel information and hotel reservations, added a Thai language section to its website this month.

The announcement comes just after launched its target="_blank">Russian language section and marks the first time the company has added two new languages in the same month. Chief Information Officer Olivier Dombey said the company was poised to increase its Thai customer base that until recently made hotel reservations in English. He said:

"We are delighted to direct them to our target="_blank">Thai language hotel pages as they clearly prefer to make reservations in their native language. Thai customers love to travel both overseas and domestically around Thailand. Most recently we’ve seen an increase in demand for hotels target="_blank">in Hua Hin, target="_blank">Chiang Mai hotels, and target="_blank">hotels in Phuket from Thai nationals.

“We also expect increased bookings for target="_blank">Bangkok hotels during the New Year holiday as it remains the number one destination for Thai domestic travelers."

Thailand's Director General of Department of Tourism said Thai nationals took an estimated 101 million domestic trips around the country during 2010, an increase of over 17.3 percent from 2009. Average length of stay was 2.6 days, with an average expenditure of 1,737 (US$56) baht per day.

The Thai Agents Association (TTAA) said that the strength of the Thai baht versus the weak US dollar and Euro has also encouraged more Thai tourists to travel overseas. TTAA said the number of total outbound travelers expanded to 5.5 million in 2010, an increase of 37.5 percent over 2009. It also generated revenues exceeding 250 billion Thai baht (US$8.15 billion).

Thai-speaking customers now have access to thousands of pages loaded with original and user-generated travel information only available on Each page of's unique content was translated by native Thai speakers, unlike other online travel websites that rely on auto translation tools to launch new language services. backs this up with its professional customer service center staffed by highly-trained native Thai speakers to assist with booking inquiries seven days a week, 24 hours a day.

About provides the inside track for the best value online hotel deals. Its brand statement - Real People | Real Service | Real Choice - is the keystone of the company's customer-centric business culture and its core value. has set the global standard for worldwide hotel bookings since 1999, constantly updating its multi-lingual website published in 10 languages: English, Chinese, Japanese, French, German, Spanish, Italian, Korean, Russian, and Thai. Its 24-hour service center is staffed by highly-trained professional native speakers in each language, guaranteeing only the very best customer experience with each hotel booking. adds Thai for second new language in November
Real People | Real Service | Real Choice


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