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World Travel Market Activities

UNWTO plans full agenda of activities at WTM

Nov 01, 2011

A full agenda of UN World Tourism Organization (UNWTO) activities will be taking place at this year’s World Travel Market (WTM), ranging from the annual Ministers’ Summit to a seminar on the future of tourism in the Middle East and North Africa (London, United Kingdom, October 7-10, 2011).

- Silk Road Tour Operators Speed Networking in Cooperation with WTM (November 7, 0830–1000, Platinum Suites 3 & 4, Level 3)

A speed networking event allowing Silk Road tour operators to meet potential buyers and pursue shared business interests during and after WTM.

- UNWTO and WTM Ministers’ Summit: How Tourism can Prosper in Times of Uncertainty (November 8, 1100–1300, Platinum Suites 3 & 4, Level 3)

The fifth and largest UNWTO Ministers’ Summit, held in cooperation with WTM, will look at how the tourism sector can prosper following the global downturn. Tourism Ministers and industry leaders attending the summit, including the Ministers of Tourism of Egypt, Gambia, Georgia, Greece, Jamaica, Mexico, Norway, Qatar, Russia, and South Africa, will debate:

- The role of emerging markets
- The impact of fiscal consolidation and increased taxation in European tourism
- The future of tourism in the Middle East and North Africa
- The role and importance of governments and tourism public policies after the crisis

A press conference will be held the same day (1430–1530, Platinum Suites 5 & 6, Level 2).

- Seminar: Europe as an Incoming Destination for Long Haul Origin Markets: US Outbound (November 8, 1600–1730, North Gallery, Rooms 4 & 5)

The recent European Travel Commission/UNWTO study on the US outbound market sets the scene for this seminar, jointly organized with the European Tour Operators Association. The US is one of Europe’s most important markets and this event will be of interest to anyone already working within this market or interested in the opportunities it represents.

- The Silk Road Bloggers’ Ch@llenge at WTM (November 9, 1000–1700, Stands of the Silk Road destinations)

A new UNWTO/WTM initiative will see bloggers from around the world compete to create the best Silk Road travel blog at WTM. Bloggers will meet with Silk Road destinations at their stands to gather stories and news and reflect these in a dedicated blog. An Apple iPad will be awarded to the winning blogger.

To compete, visit

- Seminar: The Future of Tourism in the Middle East and North Africa (November 9, 1100–1200, North Gallery, Room 8)

This session, held by UNWTO and the Arabian Travel Market, will look at how the changes in the Middle East and North Africa have been affecting tourism demand, investment, and employment and what can be expected in the near future. The conclusions will set agenda for the launch event of the UNWTO & ATM Forum in Dubai in May 2012.

- Seminar: Gender and Sustainable Tourism Development: Exploring the Links (November 9, 1230–1330, North Gallery, Room 8)

This seminar will discuss the findings of the Global Report on Women in Tourism, a joint UNWTO/UN Women publication, which provides statistical information on women’s role and status in tourism. Representatives from the public and private sectors, as well as civil society, will share their views and experiences on tourism’s potential for promoting gender equality and women’s empowerment while at the same time examining current challenges in the sector.

- First Meeting of the Silk Road Task Force (November 9, 1430-1630, Platinum Suits 5 & 6, Level 2)

The UNWTO Silk Road Task Force was created to drive the development of sustainable and competitive tourism along the Silk Road. Consisting of representatives from Member States, UN agencies, the private sector, and associations, this working group will meet for the first time at the WTM.


More information on all UNWTO activities at the World Travel Market:

Visit the UNWTO stand at EM1160

UNWTO plans full agenda of activities at WTM
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