Submit Press release  · eTN Team ·  Advertising  ·  eTN Awards  - Worldtourism Events    

Iconic Luxury Brands Announce Partnership

Waldorf Astoria offers Salvatore Ferragamo exclusive parfums guest amenities

Oct 25, 2011

MCLEAN - Today, Waldorf Astoria Hotels & Resorts and Salvatore Ferragamo Parfums announce the launch of Tuscan Soul Guest Amenities, an exclusive line of in-room Eau de Toilette, bath and amenity products to be available at the hotel brand's landmark destinations by January 2012.

The key pillar in the companies' alignment is the continued commitment to luxury by the top retailer and legendary hotel group. Exclusive to Waldorf Astoria Hotels & Resorts, the amenities and bath products mark the first beauty and grooming collection from the Italian shoemaker and are among a select few brand partnerships by Salvatore Ferragamo.

"We searched the globe for a perfect amenities brand partner that delivers the timeless luxury experience that Waldorf Astoria guests have come to expect," said John Vanderslice, Global Head of Luxury and Lifestyle Brands for Hilton Worldwide. "We found that partner in Salvatore Ferragamo as they have a long history and dedication to luxury."

In celebration of their collaboration, Vanderslice and Ferruccio Ferragamo, Chairman of Salvatore Ferragamo, unveiled this Italian-inspired collection at an exclusive reception in Ferragamo's home country at the prestigious Rome Cavalieri, Waldorf Astoria Hotels & Resorts, where guests were introduced to the new Tuscan Soul products. To reflect on the union of the iconic brands, attendees were treated to a special look at imagery of the Waldorf Astoria locations, paired with famous Ferragamo shoes from the brand's historic collection and complemented by select pieces of the legendary Rome Cavalieri art collection.

"We are proud to partner with a company that is so deeply committed to luxury all over the world. This is a wonderful opportunity to enable people to experience our products in a very special way," said Ferruccio Ferragamo, Chairman of Salvatore Ferragamo. "We are also very pleased that Waldorf Astoria decided to include a touch of Italian lifestyle to its guests' experience by choosing our brand which is synonymous with Made in Italy."

Tuscan Soul Guest Amenities by Salvatore Ferragamo Parfums

This lifestyle amenities collection for Waldorf Astoria Hotels & Resorts includes unique yet contemporary Eau de Toilette and bath products featuring exclusively Italian ingredients including tangy citrus, refined floral and precious woody notes.

The Tuscan Soul collection further defines the truly legendary and relaxing environment at the extraordinary places in which Waldorf Astoria Hotels & Resorts are known. By January 2012, guests can enjoy a selection of the following products at all

Waldorf Astoria Hotels & Resorts:

Tuscan Soul Eau de Toilette
Tuscan Soul Anti-Aging Face Mask
Tuscan Soul Shower Gel
Tuscan Soul Hair Shampoo
Tuscan Soul Hair Conditioner
Tuscan Soul Body Lotion
Tuscan Soul Facial Mist
Tuscan Soul Lip Balm
Tuscan Soul Bath Tablet
Tuscan Soul Bath Soaps
Tuscan Soul Face Cream
Tuscan Soul Facial Mist
Tuscan Soul Hand Cream
Tuscan Soul Eye Cream
Tuscan Soul Refreshing Towel
Tuscan Soul Cleansing Towel
Tuscan Soul Shaving Gel
Tuscan Soul After Shave Emulsion
Tuscan Soul Bathrobe

The Tuscan Soul Guest Amenities are now available at select Waldorf Astoria Hotels & Resorts including The Waldorf=Astoria New York, Rome Cavalieri, The Roosevelt Hotel New Orleans, Trianon Palace Versailles, Waldorf Astoria Shanghai on The Bund and London Syon Park. The Tuscan Soul Guest Amenities will be available in all 22 Waldorf Astoria Hotels & Resorts globally by January 2012.

Waldorf Astoria offers Salvatore Ferragamo exclusive parfums guest amenities

Premium Partners