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UNWTO/WTTC Global Leaders for Tourism Campaign

The crucial role of tourism in transforming Malaysia’s economy

Oct 20, 2011

Tourism has a crucial role in transforming Malaysia into a high-income country by 2020 said Malaysian Prime Minister, Dato' Sri Mohd Najib bin Tun Abdul Razak, on joining the UNWTO/WTTC Global Leaders for Tourism Campaign (Kuala Lumpur, Malaysia, October 17, 2011).

Tourism has been named as one of twelve National Key Economic Areas at the center of Malaysia’s efforts to transform into a high-income nation by 2020, explained the Prime Minister on receiving an Open Letter from UNWTO Secretary-General Taleb Rifai on the importance of travel and tourism.

The Prime Minister spoke of the importance afforded to the tourism sector by the Malaysian government, in particular to the principles of sustainability, diversification, and the rejuvenation of mature destinations such as Langkawi and Penang. The Prime Minister assured Mr. Rifai he would work to ‚Äúbecome an ambassador for world tourism.‚ÄĚ

‚ÄúMalaysia has clearly recognized tourism as a powerful driver of economic growth, as set out in the country‚Äôs Economic Transformation Program,‚ÄĚ said Mr. Rifai in his meeting with the Prime Minister.

‚ÄúBy specifically targeting tourism, the government is providing the sector the support it needs to contribute to Malaysia‚Äôs medium-term growth. Joining the Global Leaders for Tourism Campaign is a further show of this commitment to growth and development through tourism,‚ÄĚ he added.

David Scowsill, President & CEO of the World Travel & Tourism Council (WTTC), said: “The importance of travel and tourism as a driver of Malaysia’s economy is clear. Travel and tourism makes a contribution of 5% or MYR124.7 billion of GDP in 2011 to the Malaysian economy and supports 1.6 million jobs or 13.8% of total employment.

‚ÄúThe strong message of support for the industry embodied in today‚Äôs acceptance of the Open Letter shows the government‚Äôs commitment to realizing travel and tourism‚Äôs potential to create jobs, generate exports, and stimulate investment.‚ÄĚ
‚ÄúTourism preserves, conserves, and protects Mother Nature,‚ÄĚ said the Minister of Tourism Dato‚Äô Sri Dr Ng Yen Yen during a press conference alongside Mr. Rifai. The Minister stressed Malaysia‚Äôs commitment to the green agenda of tourism development and its aspirations to take a leading role in showcasing good practices, such as Sipadan Island, in terms of environmental protection and sound waste management through tourism.

‚ÄúThe ‚ÄėMalaysia Truly Asia‚Äô slogan has become an example of successful tourism marketing for other destinations to follow,‚ÄĚ said Mr. Rifai talking to the press. ‚ÄúIt clearly reflects Malaysia‚Äôs status as a microcosm of Asia and the ability of tourism to bring together peoples of different cultures through tourism.‚ÄĚ

On his official visit to the country, Mr. Rifai also met with the Secretary-General of the Ministry of Tourism, Dato’ Dr Ong Hong Peng, and the Chairman of Tourism Malaysia, Dato’ Dr. Victor Wee.

The crucial role of tourism in transforming Malaysia’s economy
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