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Mission to promote Seychelles

Air Seychelles looks at Americas as potential market

Oct 07, 2011

The CEO of the Seychelles Tourism Board, Mr. Alain St.Ange, has applauded the move by Air Seychelles to look at the Americas as a potential market. This comment came following the news that Monica Ramchamdani, Air Seychelles' Market Coordinator for Europe & North America recently visited Toronto in Canada with a mission to promote Seychelles.

While in Toronto, Monica met with travel agents and airline representatives to seek better ways to market the Seychelles as a dream destination for Canadians. “The Seychelles is a year-round destination and a must-know for travel agents. It is more important for travel agents to know the destination before selling the airline,” Monica said.

“One barrier to attracting more Canadians to Seychelles is the fact that currently, there are no codeshare partnerships between Air Seychelles and Canadian carriers such as Air Canada or Air Transat,” Monica told travel agents in Toronto , “but this is something Air Seychelles is working on.”

Only 138 Canadians visited Seychelles in 2010. Toronto was the last stop of Miss Ramchandani’s European and North America tour. This move by Air Seychelles is in line with the strategy set by the Seychelles Tourism Board.

David Germain, the Tourism Board's Director for Africa, the Middle East, and the Americas, has been working on the Americas for the last couple of years and is again personally heading a delegation to Brazil this month. Alain St.Ange has said that Seychelles needed to continue to diversify its markets as it consolidated its main market that remains Europe. "The Americas remain a good potential market especially when Seychelles is promoted as a twin-center package with an African Safari. This is exactly what the Tourism Board launched over a year ago now under the tag line, 'From the Big Five... to the Best Five,' pitching a Seychelles beach holiday after an African safari," said Alain St.Ange.

Air Seychelles looks at Americas as potential market
Monica Ramchandani, Market Coordinator, Europe & North America, Air Seychelles

Source: Seychelles Tourism Board

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