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"What's Your City-Self?" social media promotion

Netherlands Tourism, Atout France, Air France-KLM launch social media promotion

Sep 29, 2011

NEW YORK - Today, the Netherlands Board of Tourism and Conventions (NBTC), Atout France, the France Tourism Development Agency, Air France and KLM announced the launch of the new social media promotion, What's Your City-Self?

Are you a fashionista or an avid art lover? A design aficionado or a foodie? Whatever your style, you may be surprised to find out whether Paris or Amsterdam is the perfect city for you! Until October 26, 2011, the national tourist boards of France and The Netherlands as well as Air France and KLM, aim to help US and Canadian travelers discover the unique character that each of these cities have to offer.

"Travelers from the US and Canada often don't realize how close Amsterdam and Paris are to each other," explains Conrad van Tiggelen, Director, North America for NBTC. "By finding out your unique city-self through our joint Facebook application, we're hoping travelers will be inspired to visit either destination this fall."

By answering five questions, travelers can find out if they have more in common with Paris or Amsterdam. Once they have uncovered their city identity, travelers will be given itineraries and detailed information on what attractions to visit on their next trip to either Paris or Amsterdam.

But not everyone will have to choose between these two amazing destinations! By entering the quiz through the NBTC, Atout France, Air France or KLM Facebook pages, contestants are automatically entered for the chance to win one grand prize trip for two and experience the best of both cities—two nights in Paris and two nights in Amsterdam, including complimentary air transportation on both Air France and KLM.

"With flights from 15 North American cities to Paris and 13 North American cities to Amsterdam, we are delighted to offer our passengers so many choices to visit these two exciting destinations," said Patrick Roux, Senior Vice President Air France and KLM for the Americas.

"Paris and Amsterdam are two of the most popular and distinctive destinations in Europe. There are so many reasons to visit both cities that we hope this Facebook page will help fans decide which city to pick first. Of course our advice would be to pick both, Air France and KLM make it so easy," said Anne-Laure Tuncer, Director ATOUT FRANCE USA.

Entries will be accepted until October 26, 2011 and are open to US and Canadian residents only. Terms and conditions apply.

Netherlands Tourism, Atout France, Air France-KLM launch social media promotion

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