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A new era of tourism cooperation

Skål and PATA unite to promote Phuket tourism

Sep 22, 2011

PHUKET, Thailand - Skål International Phuket and South Thailand and the Pacific Asia Travel Association (PATA) Thailand Chapter are launching a new era of tourism cooperation with local government and Phuket’s travel trade to aggressively promote the destination.

The first-ever joint Skål and PATA in Phuket event will be held at the Movenpick Resort & Spa Karon Beach on Saturday, September 24 starting from 5:30 pm.

Travel and tourism industry leaders are invited to join this meet-and-greet opportunity to learn how membership in these associations can benefit their travel businesses in Phuket. The cocktail and dinner event is quickly selling out; interested individuals can book a reservation and find additional information at and .

The evening will include a brief introduction to both associations by leading members of Thailand’s tourism industry including Asian Trails CEO Mr. Luzi Matzig, PATA Director of Chapter Development Ms. Ben Mongomery, Founder & CEO Mr. Blair Speers, Skål International Phuket and South Thailand President Ms. Blandine Cressard, and PATA Thailand Chapter Chairman Mr. Bert van Walbeek.

Confirmed guests include Royal Thai Government Phuket MP Ms. Anchalee Vanich Tephabutra, Korean Honorary Consulate Mr. Tosaporn Tephabutra, and PATA Head Office CEO Mr. Bill Calderwood.

According to Mr. Calderwood, since the chapter meeting in Beijing in April this year, the emphasis of the changes at PATA had been to rebuild respect for the PATA brand; redefine who we are and what we do; define PATA’s strengths and comparative advantages; emphasize the association’s unique network; and to focus on business development, as well as advocating policies. The whole objective is to make PATA leaner, stronger, and more relevant.

"It was imperative for PATA to have more outreach. The chapter movement now has 'great traction' with 39 chapters globally, up from 37 last year. There were promising new chapter developments in the pipeline in China, Myanmar, and Phuket," Mr. Calderwood said.

Other confirmed Thai tourism stakeholders include Phuket Tourism Association Vice President Mr. Bhuritt Maswongssa, Director of the Tourism Authority of Thailand (TAT) Phuket Ms. Bangornrat Shinaprayoon, Director of Ministry of Sports and Tourism Phuket Mr. Baoyun Suwanmanee, British Honorary Consulate Mr. Martin Carpenter (MBE), and German Honorary Consulate Mr. Dirk Naumann.

Skål International Phuket and South Thailand President Ms. Blandine Cressard, said: “Skål International Phuket members' knowledge of the local market, tourism trends, and understanding of current issues impacting the industry adds value to this joint event. We look forward to working with the PATA Thailand Chapter with the common goal of promoting tourism to Phuket and Thailand. There is always strength in numbers, and Skål International has a database of over 20,000 members worldwide."

“PATA and Skål work closely together in Bangkok and our joint event in Phuket on September 24 will allow us to explore new ways to deepen collaboration," said PATA Thailand Chapter Chairman Mr. Bert van Walbeek, “Both organizations seek to promote Thailand as a successful long-term tourism destination. The expertise in PATA and Skål should be used to protect and enhance Phuket’s brand reputation. During the meeting, senior PATA Thailand Chapter and PATA Head Office executives will explain the benefits of chapter membership.”

This joint Skål International Phuket and South Thailand and PATA Thailand Chapter dinner event is sponsored by the target="_blank">Wine Connection Phuket and target="_blank"> Are you a travel industry professional based in Phuket and interested in attending the event or need more information? Contact Mr. Arnupab Satakorn on or call 66 (0) 8 1719 4620.

Skål and PATA unite to promote Phuket tourism
PATA Head Office CEO Mr. Bill Calderwood


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