Indonesian tourism to double marketing budget in India

With improvement in air connectivity between India and Indonesia looking likely, Indonesia Tourism has decided to enhance their engagement in the India market in the coming months. According to Sapta Nirwandar, Director General - Tourism Marketing, Indonesia Tourism, the tourism board has decided to more than double their investments in the Indian market to attract more visitors to Indonesia.

When asked about their marketing strategies, Nirwandar said that they will be employing a “horizontal approach” rather than a “vertical approach.” He said that the promotional activities will be targeted at their target segments such as Wedding, Adventure Sports, Golf and Honeymooners, rather than big budget advertising in international media.