Holland America Line
Holland America launches Alaska cruise sweepstakes on Facebook
SEATTLE, Wash. - Holland America Line recently launched a contest on Facebook that will award one fan a seven-day Alaska cruise for four including two verandah staterooms. The sweepstakes runs through Nov. 30, 2011 and the winner will be selected in December 2011.
To enter the contest, new visitors to Holland America Line's Facebook page must become fans and answer a few questions to be entered. Existing Holland America Line fans simply fill out the form for their chance to win the cruise. (The sweepstakes is limited to legal residents 18 years of age or older from the United States, District of Columbia, Canada — except Quebec — and the United Kingdom.)
"With a rapidly growing fan base, Holland America Line's Facebook page has become an engaging way for cruise enthusiasts to interact with the company," said Richard Meadows, executive vice president, marketing, sales and guest programs. "Fans are able to connect with each other, explore our worldwide cruise offerings, and enter to win a fantastic Alaska cruise."
The contest is just one of the cruise line's latest Facebook initiatives. To further enhance its interactivity, three new Facebook tabs, Connect, Plan a Cruise and Roll Call, enable Holland America Facebook fans to access the line's other social media platforms, plan a cruise vacation and find fellow guests sailing on the same cruise.
Using the Connect tab, fans can view Holland America Line videos on YouTube, check the latest Twitter and Holland America Blog posts, and flip through numerous photo albums — all without leaving Facebook. The Connect tab also lets fans create a pre-cruise message to post on their wall, while the Roll Call tab enables fellow travelers on the same upcoming cruise to connect with each other.
The Plan a Cruise tab has all the tools to plan a Holland America vacation, including a cruise finder, featured destinations and shore excursions, and the ability to sign up to receive special offers. Fans can also post reviews of shore excursions and cruises.