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Australia Tourism: M&C Out Of Tourism Race


"Where the bloody hell are you?" campaign could be history soon

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May 07, 2008

The agency behind the "Where the bloody hell are you?" ads, M&C Saatchi, has been knocked out of the race to retain the creative advertising account for Tourism Australia, which is expected to announce a shortlist of two agencies today. Confirming the news, M&C Saatchi's Asia Pacific & US executive chairman, Tom Dery, said: "We are proud of the work we've done and we join a long line of Tourism Australia incumbents that are not reappointed."

Last week Clemenger BBDO pulled out, leaving Publicis Mojo, Saatchi & Saatchi, Singleton Ogilvy & Mather, and Whybin TBWA. MPG and the incumbent, Carat, are fighting for the media planning and buying portion of the account.

smh.com.au

"Where the bloody hell are you?" campaign could be history soon
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