Migration To .Travel
TIME Unlimited New Zealand Tours and Travel uses .travel for clear marketing message
Jul 10, 2011
TIME Unlimited New Zealand Tours and Travel was created as a result of the passion of its directors, Néill and Ceillhe Sperath. Understanding the awe-inspiring beauty of New Zealand and its Maori culture, the business was founded in 2005 with the goal of being a one-of-a-kind travel company aiming to guide the global traveler through a true New Zealand experience.
TIME, an acronym for “To Integrate Maori Experiences,” and its founders understood the need to market and communicate the business’ wide array of exceptional trips and adventures to the world. In seeking a clear marketing message and solution, TIME Unlimited decided to migrate from timeunlimited.co.nz to NewZealandTours.travel.
Currently, TIME Unlimited uses the .travel domain name in absolutely everything that it does: all advertisements, brochures, flyers, rate cards, press releases, media, YouTube, email, and even its kayaks and life vests.
When asked why TIME Unlimited converted to .travel Néill Sperath, Director of TIME Unlimited answered: “What really convinced us was the fact that a .travel domain name is only available to real tourism and travel companies; so it’s exclusive to our industry. This should also lead to Google and other search engines looking more favorably on our website with the result of higher rankings.”
The proof for Sperath’s quote is in the pudding. NewZealandTours.travel is seeing significant search engine results for numerous search terms:
Auckland Kayak Fishing Tours: 1st and 2nd in Google
Kite Fishing Tours: 3rd and 4th in Google
Personal Auckland Tours: 4th already despite huge competition
If you are interested in learning more about a customized, fun, and high-quality trip to New Zealand packed with “Kiwi” culture, adventure, and natural beauty, please visit www.NewZealandTours.travel .
ETN is introducing its readers to .travel companies and destinations through a series of articles. If you are a .travel company and would like to share your story about how the .travel domain has helped your business, please send us an email to: firstname.lastname@example.org .
If you are interested in getting your own .travel domain, go to: www.travel.travel .