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“Whispers from the Locals” Caribbean Campaign

Caribbean Tourism Organization launches region-wide campaign

Jul 04, 2011

Looking to give travelers exclusive insider information, the Caribbean Tourism Organization (CTO) has launched “Whispers from the Locals.” The region-wide campaign spotlights “under-the-radar authentic experiences that make the destinations of the Caribbean such sought-after locales.” Whispers from the Locals address the desire for travelers to discover attractions that are not widely spoken about in brochures, guidebooks and web sites. From a hidden pork shack selling the tastiest barbecue in town to the region’s only “snow capped” mountain range, CTO shares the Caribbean’s best-kept secrets straight from those who live there.

All “whispers” will be live on the web site homepage, including accompanying photo, for consumers to view at their leisure. CTO will also unveil a Twitter contest where fans/followers will have an opportunity to win destination-branded prizes when answering trivia questions relating to a country’s hidden secret. A new question will be asked every Friday until Nov. 4. The first person to correctly answer the question will win prizes ranging from a beach bag with flip-flops to a Caribbean cookbook.

Caribbean Tourism Organization launches region-wide campaign
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