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Lessons from Vegas

Eleven lessons from Vegas

Nelson Alcantara, eTN editor-in-Chief  Jun 24, 2011

Participants to this year’s edition of the World Travel & Tourism Council annual global summit, held in Las Vegas, Nevada, took away much more than the usual lessons discussed during the two-day event. Outlined below, lessons learned at this year’s annual summit made the event not only more memorable, but they (collectively called Lessons from Vegas) send a clear message: WTTC’s annual summit unequivocally tackles global travel and tourism issues more effectively and consistently than any other organization.

Lesson One
The World Travel & Tourism Summit’s (WTTC) yearly Global Travel & Tourism Summit, by pure coincidence, has become the ideal platform to discuss global travel and tourism’s most important subjects of the day. (

Lesson Two
Japan has discovered the strength of the Japanese bond, thereby creating a new sense of awareness and confidence among Japanese people. (

Lesson Three
The United States government under the Obama administration is committed to tourism and is seeking to build high-speed trains. (

Lesson Four
Mexican President Felipe Calderon wants to make tourism a "national priority." (

Lesson Five
Dr. Ian Goldin, director of Oxford Martin School at the University of Oxford, agrees that terminology is confusing regarding the environmental phenomenon referred to in the United States as global warming and in Europe as climate change. Climate shift frames the discussion anew. (

Lesson Six
The call of tourism is too strong, even after 11 years of pleasing the industry’s 100 most influential CEOs. (

Lesson Seven
A man as complex and decorated as CNN mogul Ted Turner wants
world peace. By this, he means he really wants “for us to stop killing each other.” Turner expresses his wisdom through humor. (

Lesson Eight
Las Vegas is full of surprises. (

Lesson Nine
Mexico is joined by South Africa in the joint UNWTO and WTTC initiative called Leaders for Tourism Campaign. (

Lesson Ten
China has become a dominant player at WTTC. (

Lesson Eleven
Japan will host next year’s WTTC summit as originally planned. (

Eleven lessons from Vegas
photo by Nelson Alcantara

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