Starwood Hotels & Resorts Worldwide
Sheraton set to open seven hotels in China this summerJun 22, 2011
SHANGHAI, China - Adding even more muscle to its portfolio in China, Starwood Hotels & Resorts Worldwide, Inc. today announced that its iconic Sheraton brand will open seven more hotels in China before the end of September. News of these openings coincides with a month-long relocation of Starwood's global headquarters to Shanghai, China. This unprecedented managerial endeavor highlights Starwood's evolution as a global company and the development boom in China.
In the next two years, nearly half of all new Starwood hotels slated to
open in China will fly the Sheraton flag. This summer, Sheraton will
open its second hotel in Beijing, its second in Xian, and its first in
Chongqing, Yantai, Guangzhou, Zhenjiang, Wanning and Hangzhou. This
surge in new hotel openings will grow the Sheraton brand's footprint not
only in China's largest and most established cities, but also in many of
the country's fast-growing metropolises and resort destinations. With
the addition of these seven hotels, Sheraton will grow its portfolio to
42 hotels in China by year's end, moving Starwood closer to its goal of
operating 100 hotels in China by the end of 2012.
"The remarkable success of Sheraton in China continues to drive
Starwood's growth and widen its position as the country's leading
operator of four and five star hotels," said Hoyt Harper, global brand
leader for Sheraton Hotels & Resorts. "Sheraton is focused on meeting
the needs of Chinese travelers within China, as well as across our
portfolio of more than 400 hotels around the world."
China will play an outsized role in global travel over the next decade,
with 100 million outbound travelers expected by 2015. China also
continues to be the richest source of new loyal travelers for Starwood,
as evidenced by the 71% jump in Chinese enrollment in Starwood Preferred
Guest last year. Starwood's first-mover advantage in China dates back to
1985 with the landmark debut of The Great Wall Sheraton Hotel in
Beijing, the first international branded hotel in China.
"The rich legacy of the Sheraton brand in China has given Starwood a
considerable head start in this fertile market, where we now have 74
hotels flying eight of Starwood's nine brand flags and another 90 in
development," said Miguel Ko, Chairman and President of Starwood's
Asia-Pacific Division, a Chinese native who began his career with
Starwood in 1979. "We attribute our success in China to our longstanding
native Chinese teams plus our strong relationships with local owners who
recognize the tremendous benefits of joining the Starwood network."
Sheraton Xian North City Hotel - Xian
Sheraton Xian North City Hotel will open in a convenient location
outside the North Gate of the city wall near the city's numerous
corporate and government offices. The second Sheraton in Xian, Sheraton
Xian North City Hotel will offer 491 guest rooms, more than 18,000
square feet of meeting facilities and three restaurants. One of the four
ancient capitals of China with more than 3,000 years of history, Xian is
the capital of Shaanxi Province and an important economic, cultural and
educational center. Sheraton Xian North City Hotel will be close to both
the train station and the Xian Xianyang International Airport, and
convenient to Xian's many temples, historical monuments, ruins and
Sheraton Beijing Dongcheng Hotel - Beijing
Sheraton Beijing Dongcheng Hotel will open on Beijing's north Third Ring
Road in the heart of the city's transportation network. The new hotel
will feature 441 guest rooms and a variety of international cuisine at
its four restaurants, as well as more than 25,000 square feet of meeting
and function space. Guests will enjoy convenient easy access to
Tiananmen Square, Financial Street, Forbidden City and the Great Wall.
Sheraton Beijing Dongcheng Hotel will be the second Sheraton in Beijing,
where the brand first debuted more than 25 years ago.
Sheraton Zhenjiang Hotel - Zhenjiang
Sheraton Zhenjiang Hotel, located in the heart of the city, will be just
steps from a variety of upscale shopping and entertainment. It will be
the first Sheraton in Zhenjiang and will feature 289 guest rooms and
suites, indoor pool, fitness center, spa, several restaurants and more
than 33,000 square feet of meeting facilities. Zhenjiang is an important
transportation hub within Jiangsu province and one of China's busiest
Sheraton Shenzhou Peninsula Resort - Wanning
Sheraton Shenzhou Penninsula Resort will offer a prime beachfront
location on Hainan Island to the southeast of Wanning City. Marking the
Sheraton brand's debut on Hainan Island, Sheraton Shenzhou Penninsula
Resort will feature 307 rooms, more than 9,000 square feet of meeting
space, a Shine Spa for Sheraton, and swimming pool surrounded by
tropical gardens. Known as the "Hawaii of the East," Hainan Island
offers a variety of outdoor recreation including golf, fishing and water
Sheraton Hangzhou Wetland Park Resort - Hangzhou
Sheraton Hangzhou Wetland Park Resort will be set in a picturesque
location in the Yangtze River Delta on China's southeastern coast. The
first Sheraton to open in Hangzhou, Sheraton Hangzhou Wetland Park
Resort will offer 383 guest rooms, more than 12,000 square feet of
meeting space, three restaurants and a spa. One of China's seven ancient
capitals, Hangzhou is the current capital of Zhenjiang Province and is
known for its breathtaking landscapes and wealth of historic sites.
Guests will enjoy proximity to Hefang Street, a pedestrian street lined
with shops and teahouses, museums and numerous corporate offices.
Sheraton Guangzhou Hotel - Guangdong
The 445-room Sheraton Guangzhou Hotel will be located in the heart of
Guangzhou's Tianhe central business district and will be part of Tee
Mall, the leading commercial and shopping complex in the city. The hotel
is located just steps from the newly renovated Guangzhou Sports Centre.
Sheraton Guangzhou Huadu Resort - Guangdong
The Sheraton Guangzhou Huadu Resort will open in Beixin Town in the
northeastern part of Huadu city in China's Guangdong Province. The
magnificent resort will feature more than 100 remarkable deluxe rooms,
villas, and suites providing guests with exhilarating views. The brand
new resort will sit at the Li Zui Reservoir, surrounded by picturesque
mountains and lakes. The hotel is located 45 minutes by car from
downtown Guangzhou, and 15 minutes from Huadu and Guangzhou Baiyun
International Airport (CAN).
Sheraton Hotels & Resorts, like all brands within Starwood's robust
portfolio, is proud to offer the Starwood Preferred Guest(R) program,
which made headlines when it launched in 1999 with a breakthrough policy
of no blackout dates on Free Night Awards. SPG(R) offers members the
ability to redeem awards at more resorts, more luxury properties, more
European hotels and more golf properties than any other hotel program.