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New social media 'I Wish I Were There' contest

European Travel Commission launches Facebook contest

Jun 20, 2011

NEW YORK - The European Travel Commission today announced the launch of their new social media contest entitled, "I Wish I Were There." Hosted on the ETC's official Facebook page, the contest will encourage fans to superimpose images of themselves in their dream European destination and post the new photos to the Facebook page to be automatically entered to win a trip for two to Europe.

The top five photos will be selected by the greatest number of "Likes" obtained by Visit Europe Facebook fans and entered for online voting to determine the Grand Prize Winner, who will be awarded a dream European vacation to their destination of choice from a selection of three European travel destinations - Austria, Croatia or Poland. The national tourism organizations of each country will be offering sponsored inclusive of hotel stays, ground transportation and cultural activities for the winner and one guest.

"I Wish I Were There" is the first of three exciting social media contests that are slated to take place on the European Travel Commission's social networks over the course of the year as part of a new creative campaign to promote Europe as a tourism destination to the U.S. consumer. The "Follow Your Dreams: Visit Europe" campaign aims to educate travelers on the compelling tourism offerings available within Europe with an emphasis on history, culture and gastronomy.

Established in 1948 to promote Europe as a tourism destination, the European Travel Commission provides travelers with inspirational commentary on travel services and attractions to help vacationers plan their European journey. Today,, the ETC's web portal along with its dynamic social networks offers travelers activities, tools and tips to help consumers organize their journey to Europe and encourages travelers to share their own experiences and read others while accessing photos, videos and social networks. Visit the official ETC Facebook page and follow ETC on Twitter @visiteurope.

European Travel Commission launches Facebook contest
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