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Africa Tourism

Former Tanzania Tourist Board boss speaks about tourism

Apolinari Tairo, eTN  Jun 17, 2011

TANZANIA (eTN) - Full of good experience and expectations in the tourism industry for more than forty years, the former chief executive officer and founding boss of the Tanzania Tourist Board, Mr. Credo Sinyangwe, said Tanzania and Africa stand at a good position in global tourism.

Mr. Sinyangwe, now living in the United States, spoke to eTurboNews to share his rich experience in tourism, travel, and the hospitality industry, which Tanzania strives to develop. Only a few visitors visit rich tourist sites, despite the fact that this African nation has some of the best attractions incomparable to countries in Europe and the Americas.

Lack of adequate tourist accommodation facilities, mainly hotels and other visitor establishments, have all been a blocking factor to Tanzania's tourism development, while poor air services remain a big problem in need of quick solution, Sinyangwe told eTurboNews.

Likewise, knowledge sharing among tourist stakeholders, support to each other, the wise use of local experts in tourism, and copying best ideas from other tourist-developed nations were the key elements to draw more tourists to Tanzania and Africa as a whole.

Tanzania has been endowed with diversified tourist attractions, which could pull in over 10 million visitors each year, but only a million figure was achieved last year.

Mr. Sinyangwe argues that allowing many and cheap airlines in, would stimulate more tourist arrivals, while visa relaxation could be a catalyst to attract Americans and other traditional tourists to fly to and within this African safari destination. Open skies in most African countries could be a panacea to low tourist flow on the continent, taking into account that only a few global airlines operate in Africa.

When tourism brings direct money, Tanzania government has to plan a strategy that would encourage more investors into hotel and travel trade activities in order to reap incomes from tourism and think of taking its annual tourism marketing budget as an investment rather than a general expenditure budget, Sinyangwe argued.

Political and economic measures would be the best option in developing a viable tourism base, while looking at local people's participation on delivering managerial skills that would draw more ideas that could help Tanzania stand as a leading tourist destination in Africa by advantage of its rich natural resources available in every corner of its boundaries.

The tourism executive, who worked in the Dominican Republic as a consultant and advisor to its government, had closely watched room pricing problems, which is currently facing Tanzania's tourism, but he urged the Tanzanian government to design new modalities that would make room pricing consistent, affordable, and better fixed.

As part of the global economy, monitoring of world economic trends would help on enlightening stakeholders on real situations of global tourism, while copying best examples from other nations will add a value to marketing and development executives in the tourism sector.

In his conclusion, Mr. Sinyangwe wanted to see Tanzania giving chances to many tourists who want to visit this country without looking at their pockets and counting the amount of money they spend.

Rich with knowledge in tourism, both in Americas and Africa, Mr. Sinyangwe shared several discussions among university students and travel trade intellectuals across the world.

Former Tanzania Tourist Board boss speaks about tourism
Mr. Credo Sinyangwe / Photo from Apolinari Tairo

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