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Aid For Earthquake And Tsunami Victims

Centara Hotels and Resorts to donate 10 percent of revenues to Japan

Jun 15, 2011

All 27 Thailand properties within Centara Hotels & Resorts are participating in a program to aid victims of the Japanese earthquake and tsunami by donating 10 percent of their net revenues from the period June to August.

The program is organized by STWorld, a business partner of Centara and one of the major travel agents in Japan, specializing in beach resorts and exotic destinations worldwide through direct sales and wholesale.

Under the STWorld program, each of the Centara properties will contribute 10 percent of their net revenue, the funds being transferred by individual credit notes from each property, valid beginning November 1, 2011.

Revenues raised will go towards the purchase of an apartment complex in Japan which is fully dedicated to disaster victims and which will provide a home for 500 households.

“We are happy to be making a positive contribution to provide assistance to those rendered homeless by this dreadful tragedy,” said Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, “Each of our Thai properties is closely involved, and I think all of our guests will be pleased to know they are helping the victims of the disaster.”

The STWorld program is a response to the earthquake that occurred off the northeastern coast of Japan on March 11, which with the subsequent tsunami waves left thousands of people dead or injured and caused a vast amount of damage and destruction.

Centara Hotels & Resorts is Thailand’s largest operator of hotels, with 38 deluxe and first-class properties covering all the major tourist destinations in the kingdom. A further 11 resorts in the Maldives; Indian Himalayas; Philippines; Vietnam; and Bali, Indonesia; brings the present total to 48 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs.

Centara operates 19 branches of SPA Cenvaree, one of Thailand’s most luxurious and innovative spa brands, and the company’s Kids’ Club is available at all the family-friendly resorts to ensure that the youngsters and teens are taken care of. Centara Hotels & Resorts also operates two state-of-the-art convention centers in Bangkok and one in Udon Thani in northeastern Thailand.

For more information and reservations, please contact tel. +662 101 1234 ext. 1 or email to or visit their website at .


Centara Hotels and Resorts to donate 10 percent of revenues to Japan
Chris Bailey, senior vice president for sales and marketing at Centara Hotels&Resorts


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