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Italy's National Tourism Agency

Project may turn ENIT into a Spa company

Mario Masciullo, eTN  Jun 13, 2011

ITALY (eTN) - ENIT, the Italian national tourism agency, could turn into a public limited company. This possibility is the content of the Bill for Members of the Democratic Party, presented for approval by Elisa Marchioni, assigned to the Productive Activities Commission of the Chamber.

The text will begin the process that begins with the referral and then will be subjected to the opinions of the Commissions for Constitutional Affairs, Justice, Foreign Affairs, Budget, Finance, Labor, and the Parliamentary Commission on regional issues.

"Reviving and reorganizing the National Tourism Agency, ENIT, through a real and effective reform is critical to the repositioning of the country on national and international tourist markets," Marchioni writes in the presentation of the text, "and is no longer realistic minor adjustments, regulatory adjustments, extensions, or narrowing of the board - it requires a radical turning point. Effective reform cannot address the problem of leakage from the model of [the] ENIT public body to see enhanced multiple appearances of actors, including private ones, which can, by their nature and their degree of representativeness, emboss a dynamic and flexible function of the structure.

"Promoting the image of our country can no longer be an isolated activity, dropped by organizational and other promotions that take place in various capacities on the international market."

The objectives of the proposal
The aim of the bill is to make ENIT Spa: a society "aimed at promoting the tourist image of unified Italy, the implementation and coordination of communication and dissemination of tourist information through a network of representative offices at different levels."

In the first of two articles that make up the text, Marchioni proposes to allocate the majority of shares constituting the share capital of ENIT Spa “At the Ministry of Economy, Regions, and the (autonomous) Provinces of Trento and Bolzano, exercising rights [of the] shareholder agreement with the Minister for Tourism and Foreign Affairs." At the same time, "it allowed the participation of public and private, through the purchase of newly-issued shares for an amount not exceeding 49% of the capital subscribed by the state."

The second article concerns the funding of 50 million euro for 2011, 2012, and 2013, which should assure the government. In what way? Through saving operation. That is, "adapting their business addresses, the requirements and criteria formulated by the Commission for evaluation, transparency, and integrity." -

Project may turn ENIT into a Spa company
Elisa Marchioni / Image via

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