Global Business Travel Association Survey
GBTA: Things are looking up for business travel industry
With the economic recovery continuing, things are looking up for the business travel industry, according to a newly released survey of travel buyers by the GBTA Foundation – the education and research arm of the Global Business Travel Association (GBTA).
In its 2011 Industry Pulse: Business Travel Buyers’ Sentiment, GBTA also reported that expected increases in air and hotel rates are major contributors to growing corporate travel budgets.
GBTA president and CEO, Craig Banikowski, observed: “We’re seeing buyers bracing for higher fares by beefing up their budgets while also looking to get more travelers on the road. Corporate travel buyers will play an increasingly important role as stewards of corporate growth in the face of expected rate and fee increases.”
Banikowski pointed out that “by continuing to focus on the elements of a well managed travel program, buyers will be able to get the most value from each dollar invested while making their travelers’ lives easier and more productive.”