Pacific Asia Travel Association
Three Hawaii execs appointed to PATA Industry Council
(eTN) - The Pacific Asia Travel Association (PATA) is currently holding its 60th Anniversary Conference at the China World Hotel in Beijing from April 9-12, 2011. Part of the conference program included the appointment of delegates to its Industry Council, of which three appointees are from Hawaii.
The Hawaii delegates named are:
- Professor Juanita Liu, Dean and Professor at the University of Hawaii.
- Walter Smith, President of Smith’s Motor Boat Service on Kauai
- Juergen Thomas Steinmetz, Publisher of global travel industry publication eTurboNews and president of the Hawaii Tourism Association (HiTA) headquartered in Haleiwa, Oahu
The Industry Council meeting took place in Beijing under the chairmanship of Luzi Matzig, CEO of Asian Trails Thailand. Discussion points included, among others, the China Consumer Confidence Index review in data for 2010, the China Outbound Travel Monitors 2011 key findings, outbound developing trends for China, the outbound leisure travel consumer behavior developing trend, and outbound key destination performance.
The delegates of the council also discussed PATA’s crisis support system and the importance of setting up a contingency plan to be ready to respond to crises, such the current situation in Japan.
The Pacific Asia Travel Association is the recognized authority on Asia Pacific travel and tourism. PATA provides leadership and advocacy to the collective efforts of government, state, and city tourism bodies; airlines; cruise lines; and travel industry companies. PATA’s mission is to enhance the growth, value, and quality of Asia Pacific travel and tourism. Thousands of travel professionals belong to PATA chapters worldwide.
Comments
Congratulations, Juergen. It's about time that you received recognition with an influential position to promote Hawai‘i. I look forward to your reports about Chinese outbound tourism. (Would a special new newsletter on this topic be too much to ask for?)
I'm currently working with people on the Big Island to develop a special tour for Chinese growers and farmers to come over and learn more about organics, sustainability, and natural foods. We'd be eager to follow the trends and growth for Chinese outbound tourism, especially as it relates to the Hawaiian market.
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