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W Santa Fe Hotel

W Hotels expands presence in Mexico City

Apr 02, 2011

Accelerating growth in Latin America, W Hotels Worldwide announced
plans to open the second W Hotel in Mexico City, to be located within
the bustling Santa Fe business district. Managed under an agreement
between Starwood Hotels & Resorts, ALHEL and GIM Desarrollos, W Santa Fe will overlook one of the area's most stunning evergreen valleys, with spectacular views of the Popocatepetl and Iztaccihuatl volcanoes. Slated to open in 2014, W Santa Fe will be part of a new build, mixed-use development, called Liberty Plaza, designed by Richard Meier, Edmonds International and Krause Sawye.

"W Hotels debuted in Mexico City more than seven years ago in the trendy
Polanco neighborhood," said Eva Ziegler, Global Brand Leader, W Hotels
Worldwide and Le Méridien. "Just like W Mexico City, W Santa Fe will
become a destination for both international travelers and locals alike."

"W Santa Fe will be a great addition to our existing Starwood portfolio
in Mexico," said Osvaldo Librizzi, President of Starwood Hotels &
Resorts Latin America. "Sante Fe is quickly becoming an important
financial and business district for Latin America, and W will bring
modern style and dynamic energy to this bustling neighborhood."

Interiors of W Sante Fe are being designed jointly by Mexico-based Edmonds
International and New York-based KrauseSawyer. A dramatic
staircase will be a sculptural centerpiece of the hotel's multi-story
Living Room (W's take on the traditional hotel lobby), and the hotel
will feature 132 stylish guestrooms with spectacular city views; several
destination bar and restaurant options, including W's signature Living
Room bar and café; WET pool deck with outdoor bar; 4,000 square foot
Away Spa, with nine treatment rooms; SWEAT(R), state-of-the-art
fitness facility, and 7,800 square feet of meeting and event space,
including a 3,000 square feet Great Room.

"We are very proud that this development will carry the W brand and the
acclaimed architect Richard Meier, one of the most well known architects
in the world. We know that the Liberty Plaza will be an icon in Mexico
City as a mixed use development in the city's newest financial
district," said Abraham Metta and Fredy Helfon partners and developers
of ALHEL and GIM Desarrollos.

Situated less than 20 minutes from Toluca airport, W Santa Fe will be
within walking distance of the BBVA Bancomer Convention Center and
conveniently located near Sante Fe's numerous restaurants, stylish
shopping and dynamic entertainment facilities.

W Hotels expands presence in Mexico City
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