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Star Alliance "Book and Fly" goes Deutsch

German language version of “Book and Fly” tool launched

Mar 09, 2011

FRANKFURT, Germany – Star Alliance has launched a German language version of its popular “Book and Fly” tool. Available on, Star Alliance Book and Fly allows customers to plan, book and buy Round-the-World and Circle Fare tickets via the internet, 24 hours a day, 365 days a year. The functionalities of the tool are the same as the English language one, but navigation and dialog are in German:

The introduction of the German language option is an integral part of our strategy to offer more local language content on our website. I believe the fact that there are more than 100 million native German speakers worldwide and that Germans are the top spenders - over US$ 81 billion in 2009* - for international leisure travel, clearly shows why we have selected German as the next language option, following last year’s introduction of Japanese,” said Christopher Korenke, Vice President Commercial, Star Alliance.

The Book and Fly tool has been designed to assist the user in creating a routing which corresponds to their travel needs. The itinerary can be created by either typing in the appropriate city or by clicking on the destinations displayed on an interactive world map. The destinations are colour coded in order to distinguish between those that can be reached on direct flights and those requiring transfer connections. Once a valid itinerary is created, the system displays an estimated fare in the currency of the country of residence for the selected class of travel.

Flight options for each leg of their journey are shown according to real-time availability. Additional service options, such as travel in premium economy class cabins, can be selected at the applicable surcharge.

Once flights for the complete journey have been chosen, the final price including all taxes, surcharges and fees is displayed. After entering the personal data necessary to process the booking, the corresponding flights are reserved. Tickets are paid for online via credit card and customers are emailed their electronic tickets. If further assistance is required, customers can contact various call centres around the globe, including one specifically established to assist customers in German.

The Star Alliance Round-the-World fare is one of 14 Star Alliance fare products. Compared to one-way or return tickets, the Round-the-World fare is attractively priced. The fare levels are set according to distance and class of travel. Customers can choose between three mileage levels: 29,000, 34,000 or 39,000 miles. The fare is available for travel in First, Business or Economy Class. Tickets are valid for one year. Additionally, the Star Alliance network offers a Round-the-World Economy Class special fare with a maximum mileage of 26,000 and three to five stopovers.

Circle Asia, Circle North Asia and Circle Pacific are the three circle fares Star Alliance has on offer. These fares are designed to facilitate travel between destinations across the Pacific Rim using various Star Alliance member carriers. The Circle Asia Fare allows travel between South East Asia, North Asia and the South West Pacific, while the Circle North Asia Fare is for travel between Japan, Korea, Mainland China (including Hong Kong SAR and Macao SAR). Taking customers the furthest is the Circle Pacific Fare, which allows travel between Asia, Australasia and the Pacific Coast of Canada and the USA. Customers select the destinations covered by the respective Circle Fare, creating a personalised circular itinerary. The fare is calculated by the total distance travelled and cabin class, whereby passengers have the choice of purchasing First, Business or Economy Class. Travel needs to begin and end in the same country.

German language version of “Book and Fly” tool launched

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