Seeking Strong Cruise Demand Year Round
Caribbean Tourism Organization concerned about summer cruise business
BRIDGETOWN, Barbados – The Caribbean Tourism Organization (CTO) has expressed concern over the loss of cruise business from the southern Caribbean, following the announcement by Royal Caribbean International that it will reposition its ship, Serenade of the Seas, from the Caribbean to Europe in the summer of 2012.
According to Secretary General Hugh Riley, the CTO is aware that repositioning is a normal course of business within the cruise sector, particularly during the summer months. However, members of CTO’s Executive Council of Ministers at a recent meeting, indicated the need to discuss the matter of summer cruising with some of the industry’s key players, with a view to developing strategies for improving the competitiveness of the Caribbean for summer cruising.
“We recognize that the strong comparative advantage that we have in the Caribbean in the winter months changes in the summer,” said Riley. But while seasonal adjustments in cruise traffic to the Caribbean region are not uncommon, Riley said the situation now merits closer attention, particularly in the southern Caribbean where winter cruising continues to be strong, but summer traffic has become the victim of high fuel costs and geography.
The cruise industry is a significant component of the region’s tourism mix, and the Caribbean remains a highly desirable cruising destination. In 2010, the region’s cruise passenger arrivals grew by 6 percent, continuing the phenomenal growth experienced over the past four decades with the numbers climbing from just over 1 million cruise visits in 1970 to over 20 million last year. CTO leaders want this strong consumer demand for the region in the cruise industry to be developed year round, with more summer business resulting.
The Caribbean Tourism Organization is the region’s tourism development agency committed to working with its 33 member countries and industry partners to grow travel to the region and maintain the Caribbean’s position as the world’s leading warm weather tourism destination.
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