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Southern African Development Community

Ngorongoro Crater to welcome top Southern African tourist executives

Apolinari Tairo, eTN  Feb 25, 2011

DAR ES SALAAM, Tanzania (eTN) - Being among the leading and unique tourist attractions in Southern Africa, Ngorongoro is set to welcome top tourist executives from the Southern African Development Community (SADC) member states.

Known as the "Last Garden of Eden," the Ngorongoro Conseravtion Area had extended a welcoming hand to senior tourist executives from 15 member states of the Southern African Development Community region.

The SADC tourist executives will travel to witness, among other attractions, the unique Ngorongoro Crater, the Olduvai Gorge, and Laetoli Footprint areas. The 610-meter-deep crater is the home of over 25,000 big African mammals, while the Olduvai Gorge and Laetoli harbor the history of early man on Earth.

The Regional Tourism Organization of Southern Africa (RETOSA) Board of Directors will meet in Arusha in northern Tanzania from February 28 to March 3 to discuss issues on joint marketing of Southern Africa as a multi-faceted but single tourism destination.

RETOSA constitutes members from the 15 Southern Africa countries, namely Angola, Botswana, Lesotho, Swaziland, Mozambique, Zimbabwe, Zambia, Malawi, Mauritius, DRC-Congo, Namibia, South Africa, Seychelles, Madagascar, and Tanzania.

In this regard, RETOSA's primary objectives include, first, to aggressively promote the SADC region as a single but multi-faceted tourist destination, capitalizing on its common strengths and highlighting individual member states’ unique tourist attractions in the source markets.

The organization also acts as a communication platform for member states and the target audience, in order to enhance the region’s tourism and tourist confluence, including but not least of, the building and deepening of awareness for the region and member states’ tourism attractions, changing the negative perceptions and creating positive ones, and promoting the region as a single destination.

The RETOSA Board of Directors includes permanent secretaries with tourism portfolios, directors of tourism, and chief executives of national tourism boards.

The Southern African region is best famous for unique attractions including the mighty Victoria Falls, Mount Kilimanjaro, Ngorongoro Crater, Table Mountain, Kruger and Serengeti wildlife parks, gorilla communities in DRC Congo, and rich cultures in South Africa and Swaziland.

Ngorongoro Crater to welcome top Southern African tourist executives
Ngorongoro Crater area / Image via

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