United Continental Holdings Accelerates Rebranding

Boeing 747 debuts in new United livery

CHICAGO - United Continental Holdings, Inc. unveiled the largest aircraft in its fleet, the 374-seat Boeing 747-400, in the new United livery. With the first 747-400 rebranding completed, the carrier now has at least one of each of its mainline fleet types painted in the new United livery.

The company has completed painting 309 mainline and regional aircraft, which is more than 20 percent of its total fleet. The ongoing visual rebranding of the company will accelerate in the months ahead, and customers will begin to see rebranded airport facilities and new advertising.

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