WTM Vision Conference in Milan announces industry leading participants

World Travel Market (WTM), the premier global event for the travel industry, is delighted to announce two industry-leading participants for its inaugural WTM Vision Conference in Milan on April 14, 20

World Travel Market (WTM), the premier global event for the travel industry, is delighted to announce two industry-leading participants for its inaugural WTM Vision Conference in Milan on April 14, 2011.

The half-day conference, which takes place at the Palazzo Mezzanotte – the Italian stock exchange – will be moderated by the wellโ€“respected Italian journalist Lorenzo Ottolenghi. Ottolenghi is Assistant President for state-owned public sector broadcaster RAI.

In a long and distinguished journalism career, Ottolenghi has also held the positions of Managing Editor of RAI and Chief Editor of news agency AP Biscom.

Ottolenghi is joined by e-tourism specialist Professor Dimitrios Buhalis, who will give a masterclass on how the travel and tourism industry can best utilize social media entitled, The Impact of Web 3.0 on the Travel and Tourism Industry.

Buhalis is Established Chair in Tourism and Deputy Director of the International Centre for Tourism and Hospitality Research (ICTHR). He is also Director of the John Kent Institute in Tourism at the School of Tourism, Bournemouth University, and Professorial Observer at the Bournemouth University Senate.

Furthermore, leading global research company Euromonitor International will give delegates a detailed insight into the travel and tourism industry by unveiling its report, The Travel Industry Global Overview.

The report will be given free to all delegates.

The WTM Vision Conference in Italy will be in English and simultaneously translated into Italian.

World Travel Market Chairman Fiona Jeffery said: โ€œI am delighted to be able to announce Lorenzo and Buhalis as key participants in the new WTM Vision Conference in Milan.

โ€œWTM Vision Conference in London has been a real success, and Iโ€™m confident the Milan event will become as much a fixture on the travel and tourism industryโ€™s calendar as the London conference.โ€

WTM Vision Conference launched in London as a mid-year half-day conference in 2009.

For 2011, the London conference will be supported by two new further WTM Vision Conference events; the first in Milan, Italy, on April 14 and the second at WTMโ€™s sister exhibition Arabian Travel Market (ATM) in Dubai, UAE on May 3.

WTM Vision Conference in Italy is being organized in association with TTG Italia.

WTM Vision Conference in Dubai is being organized in association with Arabian Travel Market.

WTM Vision Conference in London will continue to be organized in association with Kingley Event Management.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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