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30 More Restaurants

T.G.I. Friday's restaurants flourishing in the Middle East

Dec 30, 2010

Friday is a very important day for Muslims. It is more significant and more beneficial than any other day of the week. In many predominantly Muslim countries, Friday is a weekly holiday. It is a day of congregation, a day of contemplation and prayer, and a day of celebration.

How fortuitous then that T.G.I. Friday's and Americana Group, a licensed franchisee of T.G.I. Friday's and the Kuwait-based Middle East operator of several leading global brands in quick service, coffee, casual dining, and other food-related products, today announced that they have renewed the development agreement to build upon the success of the T.G.I. Friday's brand in the Middle East.

The development agreement will result in an additional 30 T. G. I. Friday's restaurants over the next five years in the Middle East, making Friday's® one of the leaders in American casual dining in this region. Americana, whose territory encompasses Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, and the UAE, currently owns and operates 36 T.G.I. Friday's restaurants.

"A core component of T.G.I. Friday's overall growth strategy is identifying the right partners who can help us reach our goals," said Ian Saunders, president and chief operating officer, T.G.I. Friday's International. "We have established a tremendous relationship with Americana, and this new development agreement emphasizes the strength of our partnership, a partnership that will add 30 new Friday's restaurants to this thriving region."

T.G.I. Friday's restaurants flourishing in the Middle East
T.G.I. Friday's in Kuwait / Image via


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