Email and Facebook Will Be Most Important Ways to Invite Event Guests
Event planners to turn to email, Facebook in 2011
New York — More professional event planners plan to use email and Facebook to invite guests to events in 2011 than printed invitations, according to an exclusive reader survey conducted by BizBash. While 83 percent plan to use email invitations and 72 percent plan to use Facebook, only 51 percent plan to use printed invitations.
Twitter (48 percent) and blogs (43 percent) will be about as important as printed collateral and mailings (45 percent), according to the survey.
“Paper invitations are still important for big, upscale events, but they’re not financially viable or necessary for every gathering,” said BizBash editor in chief Chad Kaydo. “And for promoting large consumer-focused promotions, Facebook is the new tool event professionals are excited about.”
Another new option, iPhone and iPad apps (16 percent), beat traditional radio (11 percent) and television advertising (7 percent).
Survey results:
Which of the following do you plan to use to promote an event in 2011?
1. Email invitations (83%)
2. Facebook (73%)
3. Printed invitations (51%)
4. Twitter (48%)
5. Printed collateral/mailing (48%)
6. Blogs (43%)
7. Print ads (37%)
8. LinkedIn (33%)
9. Online ads (30%)
10. iPhone/iPad apps (16%)
11. Radio ads (11%)
12. Television ads (7%)
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